Digital Growth Lead

The position reports to the Head of Group Brand and Consumer Marketing.

Job Overview:

We are looking for a bold, business-driven Digital Growth Lead who thinks differently and isn't afraid to challenge conventional marketing approaches. Join our fast-paced Retail Marketing team and help drive breakthrough growth through creative problem-solving, data-driven experimentation, and innovative digital strategies that move the sales needle.

You will lead the most important transformation of Time's consumer business to date. The objective of this transformation will be to revolutionize the distribution of consumer home broadband product to be fully digital within the next 3 years. This is a transformation mandate rather than a steady-state management role: the successful candidate will have a personal track record of driving change, not just maintaining an existing operation.

Your work life:

• Create a new digital marketing strategy which will include all conventional digital channels (web, app, e-mail, affiliates, etc.) to increase customer acquisition and reduce churn.
• Own the sales strategy and execution for our Direct channel (website + inside sales), converting digital demand into measurable sales growth — not just traffic and leads.
• This role blends strategic thinking with hands-on execution across paid media, SEO, conversion optimization, digital analytics, and marketing automation.
• Revamp the measurement system and tools to monitor online performance.
• Drive the usage data to improve segmenting and targeting together with the data team.
• Develop new and enhance existing platforms, primarily owned media towards converting prospect leads.
• Lead the online sales team (currently includes team members who cover web, affiliates, paid media).
• Work closely with the Brand team on aligning consumer communication across all digital touchpoints.

To be considered, you'll need:

• Education: Bachelor's degree in business management, business studies, marketing, or any related field.
• Experience:
• Minimum 5 years in a digital marketing or related role.
• Demonstrated track record of leading transformation and change.
• Track record of driving measurable sales growth through a Direct channel (website + inside sales) of physical products or services, as part of a sales organization.
• Hands-on knowledge of digital marketing techniques and methods and ability to craft a comprehensive digital marketing strategy.
• Ability to benchmark online acquisition of consumer products (traffic funnel statistics, cost).
• Understanding of a modern digital marketing technology stack and track record of setting it up from very limited base.
• Ability to do basic mental math.

Our Commitment to You

At Time, we believe great work deserves great support. Here's what you can look forward to when you join us:

• Comprehensive medical coverage for you and your immediate family, including outpatient care, hospitalisation, dental and optical benefits.
• Wellness support with an annual spending account for health-related needs, alternative treatments, or even paid-up premiums for personal insurance.
• Employee assistance during life's big moments, from celebrations to times of bereavement.
• Learning & growth opportunities through dedicated time for learning, access to LinkedIn Learning and rewards for upskilling.
• Cash rewards for recognised certifications and full reimbursement for up to two approved professional memberships each year.

*Only shortlisted candidates will be notified.