Job Description
Job Description
The Social Media Organic SME is responsible for managing performance across social media platforms. This role focuses on social listening, content performance analysis, community insights, and organic growth strategies to strengthen brand engagement and audience connection. You will partner closely with channel managers, content teams, and brand stakeholders to ensure data-driven decision-making and continuous optimization of organic social efforts.
Key Responsibilities
Light Adobe Premiere Pro skills
Responsible for overseeing delivery and creation of small, simple, rulesbased shortform video edits (e.g., trailers or previews of shows) for use on client's social media channels.
Organic Social Performance & Insights
Monitor and analyze organic performance across social platforms (e.g., Pinterest, Reddit, Tumblr, X, LinkedIn, Instagram, Facebook, TikTok, YouTube) to identify trends, opportunities, and risks.
Track and report on key metrics such as reach, engagement, follower growth, sentiment, and content effectiveness
Deliver regular performance reports with clear insights and actionable recommendations
Support organic strategy optimization through data-backed storytelling and insights
Social Listening & Community Insights
Conduct social listening to monitor conversations, trends, and audience sentiment using social media management and listening tools
Identify emerging topics, cultural moments, and audience signals to inform content and engagement strategies
Surface potential reputational risks or sensitive topics and escalate appropriately to stakeholders
Content & Channel Support
Partner with Social Media Channel Managers and Content Teams to optimize organic content based on performance insights
Support content calendaring with data-driven recommendations on formats, timing, and platform best practices
Ensure organic content follows brand guidelines, platform requirements, and compliance standards
Reporting & Stakeholder Collaboration
Create clear and concise reports for internal stakeholders, summarizing organic social health and performance
Collaborate with global and regional teams to align organic insights with broader brand and campaign objectives
Support testing and learning initiatives (e.g., formats, captions, posting times) to improve organic impact
Qualifications & Experience
Min 1 year of team leading experience in overseeing and managing team in marketing operations.
3-5 years experience in social media analytics, organic social media management, or digital marketing
Strong understanding of major social media platforms and organic performance metrics
Experience with social listening and management tools such as Sprinklr, Hootsuite, Talkwalker, or similar
Ability to analyze data, identify trends, and translate insights into actionable recommendations
Strong communication, presentation, and stakeholder management skills
Detail-oriented, organized, and comfortable managing multiple priorities
Preferred Skills
Experience of Adobe Premiere Pro or very light video editing
Experience working in a global or multi-market environment
Familiarity with compliance, brand safety, and reputational monitoring
Basic understanding of paid vs. organic social performance and how they complement each other
Bilingual proficiency, English level B2
Key Competencies
Analytical thinking & problem-solving
Social media trend awareness
Attention to detail & quality control
Collaboration & cross-functional communication
Data storytelling and insights generation
