Digital Marketing Campaign Specialist(Hong Kong Market)

Company Description TDCX is a Singapore-headquartered provider of digital customer experience solutions, supporting global and disruptive brands in acquiring customers, building loyalty, and protecting online communities. The company serves clients across fintech, gaming, technology, travel and hospitality, digital advertising and social media, streaming, and e-commerce, with a strong focus on high-growth, new economy companies in Asia. TDCX combines technology, human intelligence, and a broad regional presence to help clients achieve their customer experience goals. Its Corporate Social Responsibility program is centered on making a positive impact on its people, communities, and the environment. TDCX employs over 19,000 team members across 34 campuses worldwide, including Hong Kong and other key markets.

Role Description This is a full-time, on-site role based in Kuala Lumpur for a Digital Marketing Campaign Specialist focused on the Hong Kong market. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and online display, targeting audiences in Hong Kong. Day-to-day responsibilities include managing campaign calendars, coordinating creative assets, and setting up campaigns in alignment with client objectives and brand guidelines. The role involves monitoring performance using web and campaign analytics tools, preparing reports, and recommending data-driven improvements to maximize reach, engagement, and conversions. The specialist will collaborate closely with internal teams and client stakeholders, ensuring effective communication and adherence to local market trends and regulations.

Qualifications

• Demonstrated skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
• Proficency with Mandarin, Cantonese and English
• Strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Ability to work on-site in Kuala Lumpur and manage multiple projects with attention to detail and timelines.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.