Digital Marketing Director

A very exciting position has become available as Director of Digital Marketing for an award-winning luxury resort with an expanding hospitality group, to be based at head office in Kuala Lumpur.

As Director of Digital Marketing you'll be responsible for strategic ownership of the resort's digital ecosystem, including the website, in-house app, paid digital media, search, CRM & email marketing, marketing technology, analytics & digital asset management.

Working closely with Marketing, IT, Revenue & E-Commerce & external specialist partners ensuring digital investment & platforms remain effective, technologically current, secure & compliant, while continuously identifying opportunities to strengthen performance & the digital guest journey.

Requirements:

• Relevant experiences across Asia with Malaysian location experience being highly beneficial.
• Bachelor's degree in Marketing, Digital Marketing, Communications, Technology, Business or a related discipline.
• Minimum 8-10 years progressive experience in digital marketing, including significant experience in a senior management role with responsibility for digital strategy, budgets, agencies, technology & performance. Experience within luxury hospitality, luxury travel or a premium consumer brand is strongly preferred.
• Working knowledge of GDPR, Malaysian PDPA, consent management & responsible handling of customer data within Digital Marketing.
• Understanding of hotel distribution & OTA environments sufficient to work effectively with Revenue & E-Commerce while maintaining clear functional boundaries.
• Strong creative direction & content credentials, including experience leading photography & film productions & shaping editorial, social & campaign content to a consistently high brand standard.
• Strong strategic & methodological capability: able to build plans, processes, calendars, budgets, briefs, approval workflows & measurement frameworks while retaining creative agility.
• Excellent command of written & spoken English

Salary Package: MYR 20 000/ $4900 + Expat Benefits