Digital Marketing Executive (B2B SaaS)

Role Overview

Element HR Consulting is hiring a Digital Marketing Executive on behalf of a B2B SaaS client. The role is focused on executing and optimizing digital marketing initiatives to drive qualified leads, product awareness, and trial/demo sign-ups for a technology-driven product. This is a hands-on, performance-oriented role requiring experience in B2B lead generation, SaaS marketing funnels, and data-driven campaign execution across digital channels.

Key Responsibilities

B2B Lead Generation & Campaign Execution

• Plan, execute, and optimize digital campaigns to drive demos, trials, and qualified leads
• Manage paid campaigns across Google Ads, Meta, LinkedIn Ads, and retargeting platforms
• Optimize campaigns for CPL, conversion rate, and lead quality
  
  

Funnel & Conversion Optimization

• Manage and optimize landing pages, forms, CTAs, and lead flows
• Work with sales to align MQL definitions and improve lead handover
• Track funnel performance from lead to conversion and suggest improvements
  
  

Content & SaaS Messaging

• Execute content aligned to SaaS buyer journeys (awareness, consideration, conversion)
• Coordinate creation of case studies, feature highlights, comparison pages, and email nurture content
• Ensure messaging clearly communicates product value, use cases, and differentiation
  
  

Website & SEO (SaaS Focus)

• Manage website content updates, product pages, pricing pages, and landing pages
• Implement basic SEO best practices for SaaS keywords and search intent
• Track website performance and user behavior to improve conversion rates
  
  

Email Marketing & Automation

• Execute email campaigns for lead nurturing, onboarding, and re-engagement
• Work with CRM / marketing automation tools to manage lists, triggers, and workflows
• Monitor open rates, CTRs, and conversion performance
  
  

Performance Tracking & Reporting

• Track key SaaS marketing metrics such as MQLs, CPL, CAC contribution, conversion rates, and ROAS
• Prepare weekly and monthly performance reports
• Use insights to optimize campaigns and budget allocation
  
  

Vendor & Tool Coordination

• Coordinate with designers, developers, and agencies for campaign assets and landing pages
• Manage digital marketing tools and platforms used for lead generation and tracking
• Ensure timelines, quality, and performance expectations are met
  
  

Candidate Requirements

Experience & Background

• Minimum 3 years of hands-on experience in digital marketing, preferably in B2B SaaS or tech products
• Experience driving demos, trials, or inbound leads for software products
• Exposure to working with sales and product teams
  
  

Skills & Tools

• Strong experience with Google Ads, LinkedIn Ads, Meta Ads
• Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking
• Experience with CRM or marketing automation tools (HubSpot, Zoho, Salesforce, or similar)
• Understanding of SaaS funnels, buyer personas, and lifecycle marketing
• Basic SEO and CRO knowledge
  
  

Personal Attributes

• Metrics-driven and execution-focused
• Comfortable working in fast-paced SaaS environments
• Strong coordination and communication skills
• Ownership mindset with attention to detail