Digital Marketing Executive (Community)

DIGITAL MARKETING (COMMUNITY) EXPERT

Department: Marketing & Communications

Employment Type: Full-Time

Location: Malaysia

Reports To: Marketing Manager / Head of Marketing

JOB SUMMARY

We are looking for a Digital Marketing (Community) Expert to build, grow, and engage Fairview International School's online communities across social media and digital platforms.

The successful candidate will be responsible for developing engaging community-focused content, managing conversations with parents, students, prospective families, alumni, and the wider school community, and turning digital engagement into meaningful relationships and brand advocacy.

This role combines social media management, community engagement, content strategy, digital marketing, and audience development.

KEY RESPONSIBILITIES1. Community Management

• Manage and grow Fairview's online communities across Facebook, Instagram, TikTok, LinkedIn, WhatsApp communities, and other relevant platforms.
• Monitor comments, messages, mentions, reviews, and community discussions.
• Respond to enquiries and comments professionally, promptly, and in line with the School's communication guidelines.
• Build positive relationships with parents, students, alumni, staff, prospective families, and other stakeholders.
• Encourage meaningful conversations, participation, and user-generated content.
• Identify community concerns, recurring questions, and engagement opportunities and communicate relevant insights to the Marketing and Management teams.

2. Social Media & Content

• Develop and execute community-focused social media content plans and calendars.
• Create engaging posts, captions, short-form videos, stories, reels, polls, and other interactive content.
• Work closely with the creative, videography, admissions, academic, and campus teams to gather relevant content.
• Develop campaigns that showcase student achievements, school activities, events, learning experiences, parent stories, and campus culture.
• Ensure content reflects Fairview's brand identity, values, and international-school positioning.

3. Digital Campaigns

• Support the planning and execution of digital marketing campaigns designed to increase awareness, engagement, enquiries, and community participation.
• Assist with paid social media campaigns where required.
• Coordinate campaigns around admissions, open days, school events, student achievements, celebrations, and key school initiatives.
• Test different content formats, messages, and engagement strategies to improve campaign performance.

4. Community Growth & Engagement

• Develop strategies to increase followers, engagement, participation, and community retention.
• Identify relevant online communities, groups, influencers, parent networks, and partnership opportunities.
• Monitor digital trends and identify opportunities relevant to parents, students, education, and international schools.
• Encourage ambassadors, parents, alumni, students, and staff to participate in appropriate advocacy and content initiatives.

5. Analytics & Reporting

• Track and analyse social media and community performance.
• Monitor key metrics such as:
• Engagement rate
• Reach and impressions
• Follower growth
• Video views
• Content interactions
• Community participation
• Enquiries and leads generated
• Campaign performance
• Prepare regular reports and recommendations for the Marketing Manager and Management.
• Use data and audience insights to improve content and community strategies.

6. Brand Reputation & Digital Listening

• Monitor conversations about Fairview across relevant digital platforms.
• Identify positive opportunities, potential concerns, frequently asked questions, and emerging trends.
• Escalate sensitive complaints, reputational issues, or matters requiring management attention according to established protocols.
• Maintain a consistent, professional, and positive tone across digital channels.

REQUIREMENTS

• Diploma or Bachelor's Degree in Digital Marketing, Marketing, Communications, Media, Public Relations, Business, or a related field.
• 2–5 years of experience in digital marketing, social media, community management, content marketing, or a related role.
• Proven experience managing social media communities or digital audiences.
• Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Excellent written and verbal communication skills.
• Strong copywriting and storytelling ability.
• Comfortable creating and coordinating digital content, including short-form video.
• Good understanding of social media analytics and digital marketing performance metrics.
• Strong interpersonal skills and the ability to communicate with different audiences professionally.
• Ability to work independently while collaborating with multiple departments.
• Experience in the education, lifestyle, hospitality, family, youth, or consumer-facing sectors will be an advantage.

TECHNICAL SKILLS

Candidates should be comfortable with tools such as:

• Meta Business Suite / Meta Ads Manager
• TikTok Business tools
• LinkedIn
• Google Analytics
• Canva / Adobe Creative tools
• Social media scheduling and management platforms
• Microsoft Office / Google Workspace
• Basic reporting and dashboard tools

PERSONAL ATTRIBUTES

We are looking for someone who is:

• Community-minded and genuinely enjoys engaging with people
• Creative and confident in developing fresh content ideas
• Social-media savvy and aware of current digital trends
• A strong communicator and storyteller
• Proactive and comfortable taking initiative
• Data-aware and able to translate analytics into action
• Professional, approachable, and service-oriented
• Highly organised and able to manage multiple campaigns and deadlines
• Comfortable working in a fast-paced school environment

WHY JOIN FAIRVIEW INTERNATIONAL SCHOOL

Join a dynamic international-school environment where you can play a key role in strengthening our digital presence and building meaningful relationships with our school community.

• You will have the opportunity to work closely with students, parents, educators, campus teams, and the Marketing team, while developing campaigns that showcase the experiences, achievements, and culture of an international school.