Digital Marketing Executive

Summary

• Assist in implementing, monitoring, and evaluating communication objectives across advertising, public relations, digital platforms, and marketing collateral.
• Support the planning and execution of integrated marketing campaigns and advertising activities across all relevant channels.
• Create, edit, and proofread engaging copy and promotional content for digital platforms, campaigns, and marketing materials.
• Work closely with the Graphic Designer to develop hotel and restaurant collateral in line with established brand guidelines.
• Develop and maintain social media content calendars aligned with promotions, events, experiences, and commercial priorities.
• Manage hotel and restaurant social media accounts, including publishing, community engagement, messages, comments, and guest enquiries.
• Collaborate with Food and Beverage and operational teams to produce engaging visual content for digital and social media channels.
• Assist in planning and coordinating professional photography and videography shoots for the hotel, restaurants, and campaigns.
• Maintain an organized digital library of approved images, videos, artwork, templates, and marketing collateral.
• Regularly update hotel and restaurant websites, ensuring all content, imagery, promotions, menus, and event details remain current.
• Maintain accurate and consistent information across third-party websites, online listings, directories, maps, and restaurant platforms.
• Monitor and respond to guest reviews while tracking online sentiment and supporting the hotel's e-reputation.
• Support media visits, influencer collaborations, hosted dining experiences, press reviews, and other promotional events.
• Prepare performance reports and analyze website, social media, and campaign results to identify areas for improvement.
• Conduct competitor and market benchmarking while supporting the tracking of marketing expenses, commitments, and budgets.

Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Hospitality, or a related field.
• Minimum 1-2 years of relevant experience in digital marketing, social media, communications, or content creation, preferably within luxury hospitality.
• Strong copywriting, editing, and communication skills, with excellent command of written and spoken English.
• Proficiency in social media platforms, content management systems, email marketing tools, and digital analytics basic knowledge of SEO is desirable.

• Experience in using design and editing tools considered an advantage.