Description:
Are you brand savvy, digital fluent and data-driven
KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead storytelling and data analysis to support and refine multi-channel campaigns across key business units.
Responsibilities:
- Write, edit, and produce high-quality digital content (social media posts, captions, campaign messages, landing page copy, email copy) aligned with brand guidelines, business objectives, and audience intent; manage end-to-end publishing across platforms. social media content of various formats to suit business needs and in alignment with brand guidelines, with end-to-end publishing management.
- Write and produce email marketing materials with end-to-end publishing management and database management for CRM purposes.
- Manage the firm's internal and external websites with content development and end-to-end publishing management anchored on SEO/SEM principles.
- Produce monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement.
- Work with the Marketing and Communication teams in integrated marketing campaigns, which includes proposing production of creative content through graphic creation, animation and photography/videography.
- Coordinate global/regional digital initiatives into the local firm's platforms; provide support and technical expertise where required.
- Support special projects undertaken by the Head of Department/ Head of Communication that may require research, materials preparation, and project management.
Requirements :
- Minimum 2 years of relevant working experience.
- Degree in Creative Multimedia, Marketing or a related field
The ideal candidate is/has:
- Working knowledge of Adobe Photoshop and Illustrator, with proficiency in Microsoft Office. Experience with Canva is an added advantage.
- Proficiency in using specialized martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, CRM platform etc.)
- Experience in managing websites and online portals as an admin.
- Experience in digital advertisements/promotions (e.g. Google Ads, LinkedIn ads, etc) would be advantageous.
- A team-player with excellent communication skills and experienced in cross-functional collaborations.
- Pro-active, innovative, able to communicate technical concepts to non-technical audiences.
