Company Description
The Institute of Enterprise Risk Practitioners (IERP) is the world's first and leading certification institute for Enterprise Risk Management (ERM). Dedicated to equipping business leaders, boards, and professionals with critical skills and knowledge, the IERP offers certifications designed to elevate organizations to strategic excellence. With a vision to make ERM qualifications accessible to all levels of stakeholders, the institute emphasizes governance, risk, and compliance as essential elements for sustainability, agility, and resilience. The IERP is supported by a diverse team of domain experts, experienced practitioners, and distinguished faculty members globally recognized in the field of risk management.
Job Description
We are looking for a Digital Marketing Executive to plan, execute, and optimize our online marketing activities. The ideal candidate is hands-on, creative, and data-driven, with a strong understanding of digital platforms, content creation, and campaign performance.
Key Responsibilities
- Create, publish, and manage content across LinkedIn, Facebook, and other social media platforms to enhance brand visibility and audience engagement.
- Plan, set up, monitor, and optimize Google Ads campaigns (Search, Display, Performance Max)
- Perform basic website content updates via the CMS/backend (WordPress or similar platforms); in-depth technical development is supported by an external vendor.
- Implement and maintain SEO best practices, including keyword research, on-page optimization, and basic technical SEO
- Plan, design, and execute EDM (Email Direct Marketing) campaigns, including content creation, scheduling, and performance tracking
- Write, edit, and optimize digital marketing content, including website copy, social media captions, email content, and basic ad copy
- Track campaign performance using analytics tools and prepare performance reports
- Stay up to date with digital marketing trends, tools, and platform updates
Requirements
- Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field
- 12 years of experience in digital marketing or a similar role (fresh graduates with strong practical exposure may be considered)
- Hands-on experience managing social media platforms such as LinkedIn, Facebook, and other relevant channels
- Working knowledge of Google Ads, including campaign setup, monitoring, and basic optimization
- Ability to perform basic website content updates using a CMS (WordPress or similar); no advanced development skills required
- Basic to intermediate understanding of SEO principles, including keyword research and on-page optimization
- Experience with EDM/email marketing tools and campaign execution
- Strong content writing and editing skills for digital platforms (social media, website, email, and ads)
- Familiarity with analytics and reporting tools (e.g., Google Analytics, platform insights)
- Ability to manage multiple projects, meet deadlines, and work independently
- Willingness to learn and stay updated on digital marketing trends and tools
Nice to have
- Familiarity with Google Analytics, Google Search Console, or Meta Ads Manager for performance tracking and optimization
- Basic graphic design or video editing skills for creating digital marketing and social media content
- Exposure to B2B or B2C digital marketing campaigns across multiple online channels
What We Offer
- Opportunities for professional growth and skill development
- Hands-on exposure across multiple digital marketing channels
- Supportive and collaborative work environment
- Competitive salary and benefits
