Digital Marketing Executive

Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses.

Viu, is also a leading pan-regional over-the-top (OTT) video streaming service, is available across Asia, the Middle East, and Africa!

Operations:

• Day-to-day optimisation of digital marketing campaigns across the region to ensure workstreams are delivered and aligned with the planned outcome
• Plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
• Craft copies, captions, and descriptions for multiple content formats and channels, including digital, social, and video, and ensure quality ad asset production from creative to copies
• Contribute valuable and insightful inputs daily on plans and campaign optimisations, with reference to internal data where applicable
• Work closely with the local marketing teams to formulate and implement strategies to drive user acquisition and retention
• Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing SEA & HK
• Assist in compiling performance reports and presentations as a regular practice for management

What are we looking for

• Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on platform experience
• Expertise in analysing data and making decisions for favourable business outcomes
• Quick in decision-making and comfortable to pivot as per the requirement
• Handle change and ensure collaboration within the team and extended marketing teams

JOB REQUIREMENTS

• Bachelor's Degree in Marketing, Business or its equivalent.
• Minimum 1 year of work experience within digital marketing with campaign management capability
• Understanding of digital and social media, best practices
• Strong organisational and communication skills.
• Strong analytical and problem-solving skills
• Positive attitude to work, meticulous and attentive to detail
• Collaborative team player who has the business objectives in mind and constantly works toward them
• Ability to work under deadlines and manage multiple ongoing projects on time