Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses.
Viu, is also a leading pan-regional over-the-top (OTT) video streaming service, is available across Asia, the Middle East, and Africa!
Operations:
- Day-to-day optimisation of digital marketing campaigns across the region to ensure workstreams are delivered and aligned with the planned outcome
- Plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
- Craft copies, captions, and descriptions for multiple content formats and channels, including digital, social, and video, and ensure quality ad asset production from creative to copies
- Contribute valuable and insightful inputs daily on plans and campaign optimisations, with reference to internal data where applicable
- Work closely with the local marketing teams to formulate and implement strategies to drive user acquisition and retention
- Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing SEA & HK
- Assist in compiling performance reports and presentations as a regular practice for management
What are we looking for
- Strong technical expertise in the digital performance marketing space (App business preferred) with hands-on platform experience
- Expertise in analysing data and making decisions for favourable business outcomes
- Quick in decision-making and comfortable to pivot as per the requirement
- Handle change and ensure collaboration within the team and extended marketing teams
JOB REQUIREMENTS
- Bachelor's Degree in Marketing, Business or its equivalent.
- Minimum 1 year of work experience within digital marketing with campaign management capability
- Understanding of digital and social media, best practices
- Strong organisational and communication skills.
- Strong analytical and problem-solving skills
- Positive attitude to work, meticulous and attentive to detail
- Collaborative team player who has the business objectives in mind and constantly works toward them
- Ability to work under deadlines and manage multiple ongoing projects on time
