Digital Marketing Manager

Company Description

Kuubiik is a global consulting company based in Singapore, with operations extending to over 150 countries. It specializes in offering outsourcing and project-based solutions for various business functions across industries. Kuubiik collaborates with diverse professionals from Asia, Europe, and the Americas, delivering tailored services to clients worldwide. The company is trusted by prominent global brands such as Google, TikTok, HP, TELUS, and others, offering flexible staffing models including part-time, full-time, and hourly options. Kuubiik's mission is to provide businesses with cost-effective and efficient workforce solutions starting from as low as $500 per month for part-time outsourcing or 10 hours per month for hourly support.

Job Title:Digital Marketing Manager

Client Location:Singapore

Working Days/Hours:Monday to Friday/9:00 AM 6:00 PM

Contract Type:Full-Time Contract

Contract Term:1 Year, Renewable

Monthly Compensation:USD 1500-1900

Job Overview

Our client is a growing F&B hospitality group seeking aDigital Marketing Managerto lead end-to-end marketing strategy and execution. This role sits at the intersection of business growth and creative executiontranslating revenue goals into structured, data-driven marketing campaigns.

You will work closely with leadership to identify growth opportunities, manage performance-driven campaigns, oversee social media execution, and coordinate with external creative partners to ensure brand consistency and commercial impact.

Key Responsibilities

Strategy & Planning

• Lead monthly and quarterly brainstorming sessions with leadership to identify revenue gaps and growth opportunities
• Translate business goals into clear marketing strategies and campaign plans

Campaign & Performance Marketing

• Plan, execute, and optimize campaigns acrossMeta (Facebook & Instagram), TikTok, and Google
• Manage paid ad budgets and continuously optimize campaigns to maximize ROI
• Drive foot traffic, bookings, and online engagement, with a focus on improving performance on slower business days

Social Media & Content Management

• Oversee end-to-end social media operations, including content planning, scheduling, and community management
• Manage brand presence acrossFacebook, Instagram, TikTok, and Xiaohongshu
• Ensure consistency in tone, visuals, and messaging across platforms

Creative & Project Management

• Manage and coordinate external freelance graphic designers
• Review and guide creative outputs to ensure alignment with brand aesthetics and campaign objectives
• Maintain high visual and creative standards without being hands-on in design execution

Copywriting

• Write and refine compelling copy for social media posts, advertisements, and promotional materials
• Adapt messaging based on platform, audience, and campaign objectives

Must-Haves

• 35 years of proven experience indigital marketing
• Strong strategic mindset with the ability to connect business data to marketing solutions
• Solid experience managingpaid ads and performance marketing
• Proficiency withMeta Business Suite, TikTok, andXiaohongshu
• Strong creative judgment and a sharp aesthetic eye to manage designers and creative output
• Ability to work independently and collaborate effectively with leadership and external partners

Great-to-Have

• Background inGraphic DesignorCreative Direction
• Prior experience inF&B or hospitality
• Familiarity withSEOandGoogle Analytics