Digital Marketing Manager

Job Scope

• Lead, supervise, and support the digital marketing team.
• Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
• Plan monthly/quarterly marketing calendars, campaigns, and content directions across all digital platforms.
• Monitor and adjust campaigns based on performance analytics.
• Guide marketers, designers, and video editors to align content with brand voice and campaign objectives.
• Oversee content creation and provide final approval before publishing.
• Prepare monthly performance reports with insights and recommendations.
• Identify opportunities for improvement and adjust strategies accordingly.
• Oversee content updates, landing pages, and CRO (conversion rate optimization).
• Stay updated with the latest digital trends, tools, and best practices.
• Experiment with new platforms or marketing techniques to improve results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 35 years of experience in digital marketing, having at least 12 years in a managerial or team lead role is an advantage.
• Proven track record in managing successful digital campaigns across multiple platforms.
• Ability to lead, mentor, and motivate a marketing team.
• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.