Digital Marketing / Performance Marketing Specialist (iGaming / Crypto / Web3 - Mandarin Speaking)

Job Responsibilities:

• Plan, launch, and manage high-impact campaigns across Google Ads, Meta Ads, YouTube, Display, and other paid media platforms.
• Own, manage and monitor media budgets, ensuring efficient spend and strong ROI.
• Evaluate campaign profitability and prepare budget recommendations for future initiatives.
• Design and implement performance marketing and customer acquisition strategies aligned with business goals.
• Track and analyze campaign performance, including key KPIs like ROAS, CPA, CTR, conversion rate, and CAC.
• Execute A/B testing and conversion experiments to optimize creatives, audiences, and funnels.
• Collaborate with the Customer Retention Management teams to develop customer segmentation strategies.
• Collaborate with content and SEO teams to improve website visibility and organic search performance.
• Monitor industry trends, consumer behaviour, competitor activities, and emerging digital marketing technologies.
• Conduct market research to identify new customer acquisition channels.
• Deliver weekly and monthly reports with clear insights and actionable recommendations.
• Improve campaign workflows, reporting efficiency, and marketing processes.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Adjust, AppsFlyer, etc.
• Mentor and provide guidance to junior marketing team members where required.

Job Requirements:

• Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• Minimum 1 to 3 years of working experience in Digital Marketing.
• Strong understanding of performance marketing, media buying, customer acquisition, and conversion optimization.
• Hands-on experience managing advertising campaigns on:

o  Meta Ads

o  Google Ads

o  TikTok Ads

o  Programmatic or Native Advertising Platforms (Preferred)

• Strong knowledge of:

o  Google Analytics (GA4)

o  Google Tag Manager (GTM)

o  Meta Business Manager

o  Google Search Console

o  Looker Studio or other BI/reporting tools

• Experience with CRM platforms, marketing automation, customer segmentation, and retention marketing is an advantage.
• Understanding of SEO, SEM, ASO, affiliate marketing, influencer marketing, and content marketing strategies.
• Experience managing six-figure monthly advertising budgets is an advantage.
• Strong analytical skills with the ability to translate complex data into actionable marketing strategies.