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Hospital Picaso

Digital Marketing Senior Executive

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  • Posted 10 hours ago
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Job Description

Job Summary
  • Implement digital marketing strategies to promote our healthcare services, increase brand awareness, and engage with our target audience.
  • Manage various digital platforms, executing online campaigns, and analysing data to drive patient acquisition and enhance the hospital's online presence.

Job Responsibility
  • Assist in the development and execution of comprehensive digital marketing strategies to achieve patient acquisition goals and enhance the hospital's online visibility and reputation.
  • Manage the hospital's digital platforms, including websites, social media channels, email marketing campaigns, and blogs, ensuring consistent and engaging content that aligns with the hospital's brand.
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Support the implementation and management of digital advertising campaigns, including paid search, display advertising, and social media advertising, to drive targeted traffic and conversions.
  • Collaborate with external vendors, agencies, and contractors to ensure smooth execution of digital marketing projects, such as website development, SEO optimisation, and content creation.

Job Requirements
  • Degree/Diploma in Marketing/Digital Marketing/Public Relations/Mass Communications or related field
  • Good communication skills in Bahasa Malaysia, English, and/or Mandarin to effectively communicate with Mandarin-speaking clients. Competency in other languages/dialects is a significant added advantage.
  • Strong media relations & PR skills

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About Company

Job ID: 136152549