Digital Marketing & Social Commerce Manager

Role and Responsibilities:

A. Social Media Strategy & Management

. Lead and manage Herbal Pharm's social media platforms, including TikTok, Instagram, Facebook and other relevant channels.

. Create engaging and commercially effective content to attract potential customers and generate sales.

. Identify emerging social media trends and implement suitable marketing opportunities.

. Monitor competitors and continuously improve our social media positioning.

. Maintain consistent brand messaging across all digital platforms.

B. TikTok & Social Commerce Development

. Take ownership of TikTok marketing and TikTok Shop sales performance.

. Develop and execute strategies to increase TikTok Shop revenue.

. Plan and coordinate TikTok LIVE selling sessions, including host selection, product presentation and promotional activities.

. Establish and manage TikTok affiliate programmes.

. Identify and collaborate with suitable influencers, KOLs and content creators.

. Develop product-specific campaigns to improve conversions and sales.

. Monitor TikTok Shop performance, customer acquisition and return on investment.

. Explore new opportunities to generate sustainable revenue through social commerce.

D. Content Creation & Influencer Marketing

. Develop creative concepts for short-form videos, product demonstrations and educational content.

. Work closely with the creative team to produce high-quality social media content.

. Possess hands-on skills in video creation, editing and content development.

. Manage influencer collaborations, including selection, negotiation, campaign execution and performance monitoring.

. Identify opportunities to generate user-generated content and customer testimonials.

. Ensure content is relevant, engaging and capable of driving purchasing decisions.

. Ensure product-related marketing claims comply with applicable Singapore advertising and health product regulations.

F. Performance Monitoring & Reporting

. Establish measurable KPIs for social media and digital marketing campaigns.

. Prepare weekly performance updates and monthly management reports.

. Monitor sales generated through TikTok, social media and digital advertising.

. Analyse marketing expenditure against actual revenue generated.

. Identify underperforming campaigns and recommend corrective actions.

. Present marketing strategies, results and improvement plans to management.