Digital Marketing Specialist

• Are you a Digital Marketing Guru
• Experience in leading & managing SEO/SEM/SMO/SMM.
• Join a growing private equity owned Swedish MNC.

Cibes Liftsis part of the Cibes Lift Group, a private equity owned Swedish MNC with branches in over 15 countries. Since 1947, we have been producing and installing premium and luxury elevators for HNWIs, celebrities, and successful businessmen all around the world. As we are now developing our team in India, we are looking for the right candidates to manage the core activity of digital marketing in our Gurgaon office.

Responsibilities:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence with a graphic designer and a video content creator's help that you will manage.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies with the Managing Director.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize the user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

The ideal candidate:

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, WebTrends).

Experience in setting up and optimizing Google Adwords campaigns.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.