Digital Marketing Specialist

About the team

Our Marketing team is the heartbeat that connects Doctor Anywhere's vision to the people we serve. We keep a sharp pulse on the market, transforming insights into strategies that ensure the right solutions reach the right people at the right time. Beyond awareness, we shape trust, spark engagement, and drive growth that powers the company forward. There's never a boring day in Marketing! Each day is an opportunity to redefine how healthcare is experienced—and to leave a lasting impact on our customers, our brand, and the business.

About the role

We are seeking an experienced Digital Marketing Specialist to join our growing marketing team. You will be responsible for planning and executing digital marketing campaigns that drive user acquisition, engagement, and retention across our key channels. The ideal candidate has a proven track record in performance and digital marketing, with the analytical mindset to continuously optimise for results.

The role is based at Petaling Jaya, Malaysia

A summary of the key responsibilities are as follows:

• Plan, execute, and optimise paid digital campaigns across channels including Google Ads, Meta Ads, and programmatic display.
• Drive user acquisition and app installs through targeted performance marketing strategies.
• Manage SEO/SEM activities, including keyword research, on-page optimisation, and performance tracking.
• Develop and execute email marketing and CRM campaigns to drive retention and re-engagement.
• Monitor, analyse, and report on campaign KPIs (CPA, CTR, ROAS, CAC, LTV); provide data-driven recommendations.
• Explore and apply AI-powered marketing tools (e.g. AI-driven ad optimisation, automated copy generation, predictive audience targeting) to improve campaign efficiency and performance. 
• Collaborate with the content and creative teams to develop campaign assets that resonate with the Malaysian market.
• Support market-specific localisation of campaigns and messaging.
• Stay current on digital marketing trends, tools, and platform changes relevant to the MY market.
• Work closely with the regional marketing team to align local efforts with broader brand and growth goals.

About you

• Degree in Marketing, Business, Communications, or a related field.
• Minimum 2–3 years of hands-on digital marketing experience, with a strong focus on performance / paid marketing.
• Proficiency in Google Ads, Meta Business Manager, and at least one analytics platform (Google Analytics 4, Mixpanel, or equivalent).
• Experience with email marketing platforms (e.g. Mailchimp, Braze, HubSpot) and CRM tools.
• Familiarity with or a keen interest in AI marketing tools (e.g. ChatGPT for copy, AI-powered analytics, or automated bidding platforms) — and an eagerness to apply them to drive smarter, faster campaigns. 
• Strong analytical skills with the ability to interpret data and translate insights into campaign decisions.
• Excellent written and verbal communication skills in English; Bahasa Malaysia is an advantage.
• Experience in the healthcare, wellness, or app-based business is a plus.
• Self-starter with the ability to work independently in a remote environment.
• A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges. 
• Comfortable with ambiguity and flexible to learn new things - we're not done growing, and heading into uncharted territories is part of the fun!

About Doctor Anywhere

Doctor Anywhere (DA) is a regional tech-enabled, omnichannel healthcare provider delivering care to 3 million users across 6 countries in Southeast Asia. Founded in 2017 with a mission to make healthcare simple, accessible, and efficient for all, DA leverages technology to enable individuals towards preventive, long-term health via holistic offerings including our telehealth app, physical clinics and pharmacies, mental wellness, specialist consults, and also an online health & wellness marketplace for supplements, healthy snacks, home-based health screening and vaccinations.

DA's goal is to build a regional digital healthcare ecosystem, advanced by the 3,000 GPs and specialists within our regional network, over 1,000 corporate organizations, and 25 regional insurers we work with. Grounded in our motto Keep Going, Keep Growing, our team strives towards excellence, with innovation and collaboration at our core, and values diversity in perspectives brought by every member. Join us in our mission to transform Southeast Asia's healthcare future!

Not for you We have other opportunities that may interest you or someone you know. Feel free to visit us at our careers page - https://doctoranywhere.com/job-listing/ for more information.