Digital Marketing Specialist

Company Description

Kapten Batik is a socially responsible brand that promotes sustainable development through artisanal handicraft and traditional textiles. The brand combines traditional textiles with contemporary design to cater to modern lifestyles. Launched in March 2017, Kapten Batik focuses on men's batik and fashion with a unique approach that offers everyday wearability.

*Role Overview*

We are a dynamic and fast-growing company seeking a talented Digital Marketing Specialist to join our team. This role offers the opportunity to work in a collaborative environment and make a direct impact on our brand's online presence and growth.

*Key Responsibilities:*

- Develop, implement, and manage digital marketing campaigns across multiple platforms (social media, email, SEO, SEM).

- Create engaging content for social media, website, and other digital channels.

- Monitor, analyze, and report on the performance of digital campaigns, providing insights and recommendations for improvement.

- Collaborate with cross-functional teams to align marketing strategies with business goals.

- Stay up-to-date with the latest trends, tools, and best practices in digital marketing.

*Requirements:*

- Diploma or degree in Marketing, Communications, or related field.

- Minimum 1-3 years of experience in digital marketing or a similar role.

- Strong knowledge of social media platforms, digital marketing tools, and analytics.

- Excellent written and verbal communication skills.

- Creative mindset with strong attention to detail.

- Ability to work independently and as part of a team.