Digital Marketing Specialist

Company Description

SOPHIA is a beauty ecosystem with over 30 years of experience, offering integrated medical beauty, anti-aging, and wellness solutions. The SOPHIA Experience Centre (SEC) serves as a one-stop oasis that combines aesthetic treatments with proprietary SOPHIA Skincare and LUHAS Energy Products, focusing on cellular repair and holistic detoxification. The MS Clinic bridges Swiss cosmetology and professional medical procedures, emphasizing cellular de-aging and internal-external wellness. SOPHIA Academy develops new talent through hands-on training and certification pathways, while the I'm CEO Lifestyle Club builds a dynamic client community. The company also supports charity outreach to seniors and preserves Malaysia's beauty heritage through its Beauty Museum.

Role Description

The Digital Marketing Specialist is a full-time, hybrid role based in Selangor, Malaysia. This role is responsible for planning, executing, and optimizing digital campaigns that promote SOPHIA's beauty, wellness, and education offerings across multiple online channels. Day-to-day tasks include managing social media platforms, coordinating online promotions, creating and scheduling digital content, and maintaining brand consistency in all digital touchpoints. The specialist will track and analyze web and campaign performance metrics, provide regular reports, and make data-driven recommendations to improve reach, engagement, and conversions. Collaboration with marketing and operations teams is expected to align digital initiatives with overall business objectives and customer experience.

Qualifications

• Strong skills in Digital Marketing and Online Marketing to plan and execute multi-channel campaigns.
• Experience in Social Media Marketing for content planning, community engagement, and brand building.
• Ability to use Web Analytics tools to monitor performance, interpret data, and optimize campaigns.
• Excellent Communication skills for clear messaging, cross-functional collaboration, and stakeholder updates.
• Demonstrated ability to create and manage digital content tailored to beauty, wellness, or lifestyle audiences.
• Familiarity with SEO, SEM, email marketing, and paid advertising will be advantageous.
• Proficiency with common digital marketing platforms and tools (e.g., Meta Business Suite, Google Analytics, basic design tools).
• Relevant diploma or degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Detail-oriented, organized, and able to manage multiple campaigns and deadlines in a fast-paced environment.