Company Description
Trainocate is a global leader in professional training and certifications with over 30 years of experience.
We empower professionals and organizations with cutting-edge skills in areas such as cloud computing, data & AI, cybersecurity, and digital leadership.
As an HRD Corp Registered Training Provider and a Yayasan Peneraju ALTI partner, Trainocate Malaysia focuses on advancing workforce development in the region.
Supported by esteemed technology partners like AWS, Microsoft, Google Cloud, and more, Trainocate operates across 24 countries, offering a blend of global expertise and localized insights. Our center in KL Eco City serves as a hub for innovation and excellence in training.
Role Description
Social Media Marketing
- Build and manage the company's social media profiles and presence, including Facebook, Instagram, LinkedIn, YouTube and additional channels that may be deemed relevant
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Content Marketing
- Write various types of articles on our blog on various topics
- Optimizing content/resources (E-books, whitepapers, infographics, guides etc for search engines and lead generation
- Collaborate with designers, product marketers, sales professionals, and external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Email Marketing
- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Paid Marketing
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
Search Engine Optimization (SEO)
- Perform on-page optimization on Trainocate's website
- Monitor and improve technical SEO
- Build and manage off-page SEO initiatives
- Provide regular SEO performance reports
Requirements:
- Min 2 years working digital marketing experience
- Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
- Working knowledge of web analytical tools (Google Analytics/GA4/Google Search Console etc)
- Working knowledge of email marketing platforms (MailChimp, Zoho etc)
- Working knowledge of paid media platforms (Google Ads, LinkedIn Ads, Meta Ads etc)
- Working knowledge of SEO apps (Ahrefs, SEMrush. Moz etc)
- Active and well-rounded personal presence in social media, with a command of each network and their best practices
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Impressive writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business various types of content
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
- Excellent organizational skills to work independently and manage projects with many moving parts
