At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
Position Objective:
- Acquire new customers and grow customer lifetime value through digital partners and the Firm's platforms. Promote the Firm's products and services via partners digital channels.
Roles and Responsibilities:
- Plan, develop and execute online-to-offline (O2O) marketing initiatives to acquire new customers to the Firm.
- Responsible for planning, developing and executing marketing initiatives, projects and campaigns via partners digital channels, guided by the overarching strategy
- Manage multiple projects simultaneously and ensuring successful delivery
- Collaborate and coordinate with key strategic partners to co-develop and execute marketing initiatives to promote the Firm's products and services
- Ideate and perform rapid experimentation on marketing initiatives, projects and campaigns with the objective to improve performance
- Track key success metrics of marketing initiatives, projects and campaigns and present campaign results to key stakeholders and management
- Track and manage marketing spend within allocated budget
- Create marketing presentation, generate, and create reports for stakeholders and partners
- Gather and evaluate user requirements on the Firm's digital products and services, in collaboration with product marketing team
- Collaborate with vendors/agencies to illustrate design ideas and product customer journey flow using storyboards and process flows
- Collaborate and work closely with internal and external stakeholders, agencies, vendors, and partners to ensure smooth execution of daily tasks
- Stay updated with the latest digital & social media trends and tools
- Monitor and report brand and competitive activities
Minimum Job Requirements:
- Degree in Marketing/mass Communications/Business Administration with minimum 5 - 8 years of working experience in marketing/branding/social media background
- Strong communication skills to collaborate with various stakeholders and partners
- Strong project management skills
- Meticulous and has good time management skills
- Experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, Braze is an added advantage
- Comfortable with data and strong analytical skills – perform analysis, connect user actions to data points
- Ability to manage multiple projects concurrently
- Keen sense for details with an analytical and critical thinking mindset
- Ability to think creatively, highly driven and self-motivated
- Strong written and verbal communication skills in English
