Digital Product Lead - eB2B

About Us

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Do You Thirst for Growth, Learning, and More

At Coca-Cola Beverages Singapore, Malaysia & Brunei, we are committed to the well-being and professional growth of our employees. We believe that when our people thrive, so does our business. Join us on a journey of holistic wellness and personal growth. Together, let's create a culture where every individual can flourish and make a positive impact on the world. Welcome to Coca Cola SIMA, where you matter!

As the Digital Product Lead of e-B2B,

You will lead e-B2B program that will drive the transformation and digitization of our current Route-to-market across the General Trade.

Through the e-B2B program you will seek to establish a Direct relationship between Coca-Cola SIMA and the retailer with the purpose to influence demand and drive growth, to provide our retailers a Digital ecosystem that enables interaction with Coca-Cola SIMA across the customer relationship funnel and increase the numeric distribution with an efficient cost to serve.

The role involves driving the transformation plan across the pillars of Demand Capture, Demand Generation, Demand Fulfilment, Payments and Customer Relationships and underpinned by new digital capabilities, technology, data and analytics.

As the Product Lead you must have the ability to lead the development of new Digital Route-to-Market solutions to the existing models with the Commercial, Route-to-Market, Trade Marketing/Point-of-Sales team, and Sales Heads, providing appropriate fact-based arguments, keeping a continuous improvement culture in the trade.

If you come with the ability to combine functional expertise with a strong entrepreneurial spirit, a relentless focus on results, and a great ability to create cross-functional integration with a very high sense of flexibility and understanding of cultural differences we are looking for you!

What you will be doing:

Lead eB2B Product Development:

• eB2B Product Roadmap (Demand Capture Pillar). End-to-end management of platform features & processes from ideation to delivery for an ongoing business at scale. Manage the product roadmap for the eCommerce platform, including prioritization of features, working with IT to detail user stories, and user testing.
• Help product owners with various behavioural analytics to prioritize product features based on usage data of B2B e-commerce portals, Web, Chat and mobile apps
• Strategizing the product roadmap for eB2B Digital Capabilities (Demand Generation Pillar). Including but not limited to Loyalty, Marketing Automation, UI UX, Personalization, Recommendation, Coupons, Promotions, Segmentation, Google Analytics, Google Tag Manager etc
• Understand advanced practices of digital marketing, emerging customer data tools, personalisation tactics and how these translate into customer acquisition, retention and loyalty.
• Defining the long-term vision for the products while driving the day-to-day activities.

Product Rollout and GO LIVE:

• Balance user-, design-, and business-oriented goals while continually striving to improve the overall customer experience
• Defining end-to-end process for the products from ideation to implementation and set up robust success metrics to track & pivot and help quantify value benefits
• Collaboration with eB2B execution team to embed the tools in a diverse set of markets & own the adoption of the relevant products
• Gather insight from NPS and customer feedback as well as data and analytics to support decision making
• Coordinate and align with the Market IT team, Digital Enablers team, Data & Analytics, external partners to produce a common and agreed-upon product roadmap that includes new features, CR's, and any product enhancements
• Work closely with market PO's and internal teams for feature prioritization, market localization and delivery management of a prioritized product roadmap
• Extensive interaction and collaboration with cross functional teams and external vendors.

Identify Global Relevant Product Innovations & adaption:

• Identify local selling and delivery models that are being developed and/or used by other companies that could be adapted to our market realities now or in the future (e.g., eB2B, chatbots, voice orders, photo recognition, inventory management, etc)
• New trends in ecommerce and digital products around the globe which can be adapted in eB2B products in our market.

Qualifications

You will need to have:

• At least a Bachelor's Degree
• More than 4-6 years of experience in Digital product management or Ecommerce platform development
• Ability to establish collaborative working relationships, deal with change management and process improvement

Some of the competencies we are looking for:

• Digital product management
• Ecommerce platform/product/digital marketing
• Digital tools or Ecommerce platform management
• Digital transformation
• Performance marketing tools knowhow
• Digital analytics and automation expertise
• Knowledge of Power BI/Tableau or any other data analytics platform
• Integration expertise of Firebase, Google Analytics
• Understanding of Big Query, SQL advanced expertise
• Basic of AB testing & UI/UX recommendation from behavioral data
• Operations/logistics basic processes
• Business Acumen & commercial understanding

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world, and to make a difference.

We act with a growth mindset, take an expansive approach to what is possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive, and agile - and value how we work as much as what we've achieved.

We believe that our culture is one of the reasons our company has continued to thrive for over 137 years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national, origin, religion, sexual orientation, gender identity, and/or expression. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.