Job Title
Performance Specialist
Reporting to
Manager
Based in
OMD Malaysia
Scope of the role
The role sits within one of OMD's most valuable account teams servicing one of the most iconic global brands. The team is highly passionate in providing creative & innovative solutions to the client, while having flawless operations delivery. As a Performance Specialist, you will handle all biddable media platforms for a set of client portfolio. You will be responsible for ensuring end to end campaign management and implementation.
The role requires you to:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by constant analysing, keeping up with changing digital landscape and tech updates
- Conduct quality-check on the campaigns in perspective of set up, optimization and reporting
- Ensure that all billing/invoices are as per set timeline and are accurate
Preferred Skills or Attributes:
- Digital planning and activation experience
- Has in-depth understanding and experience of search, social and programmatic
- Attention to detail is a must; accuracy in work is the top KPI
- Able to multitask and manage expectations of multiple stakeholders
- Willingness to learn
- Good presentation skills
