Digital Strategy, Consultant

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

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About the Role

The Digital Strategy Consultant is responsible for supporting the continuous enhancement and optimisation of AIA Malaysia's digital experience, with the corporate website serving as the primary digital platform.

The role partners with business stakeholders, technology teams and external vendors to deliver digital initiatives, improve customer experience, optimise search discoverability, and ensure website quality and governance. Leveraging customer insights, digital analytics and industry best practices, the role contributes to delivering an engaging, accessible and high-performing digital experience that supports AIA Malaysia's business objectives.

• Monitor website hygiene + performance through analytics platforms.
• Prepare monthly and ad-hoc performance reports, highlighting trends, anomalies and optimisation opportunities.
• Analyse customer behaviour and digital performance data to recommend improvements.
• Support the tracking of digital KPIs and contribute insights that enhance business performance.

• Coordinate implementation of SEO and Generative Engine Optimisation (GEO) initiatives to improve search visibility and AI discoverability.
• Partner with the appointed SEO agency to prioritise and implement technical and content optimisation recommendations.
• Collaborate with Product Marketing, Corporate Communications and Content teams to ensure digital content follows SEO/GEO best practices.
• Work closely with Technology and UI/UX teams to assess and implement approved optimisation initiatives.
• Monitor search performance and recommend continuous improvements

• Monitor website quality and Digital Certainty Index (DCI) using Siteimprove and other digital governance tools.
• Prioritise improvements relating to:
• Website accessibility
• Website hygiene
• SEO quality
• Content quality
• Broken links and technical compliance
• Coordinate remediation activities with development partners and internal stakeholders.
• Support compliance with AIA Group digital standards, accessibility requirements and governance guidelines.
• Anti-money-laundering screening alerts for E-Commerce purchases