Role Summary
Own and lead end-to-end digital delivery across web, campaigns, live commerce and performance marketing, while being responsible for the growth and capability development of the digital department. This role ensures digital strategy is translated into clear execution, high-quality delivery, measurable outcomes, and sustainable team growth, and proactively identifies new digital opportunities and projects within existing client relationships.
Job Requirements:
- Lead digital execution across websites, microsites, live commerce, performance marketing and digital experiences, ensuring alignment with business objectives and campaign goals.
- Own end-to-end digital delivery from scoping and planning to execution and post-campaign review, ensuring timeliness, scope and quality are managed across multiple projects.
- Act as the digital lead across internal teams and clients, translating business needs into clear digital structures, user journeys and platform strategies.
- Be responsible for the growth of the digital department, including team capability building, process improvement, delivery standards, and scaling operations to support business needs.
- Be proactive and responsible for sourcing new digital opportunities and projects within existing client relationships, identifying areas where digital solutions can add business value.
- Set delivery standards, workflows and SOPs across digital teams to improve consistency, quality and speed of execution.
- Oversee digital platform readiness and operations for major launches, peak campaigns and high-traffic periods.
- Work closely with performance teams to track results, optimize funnels and improve conversion and user experience.
- Build and mentor digital team members while improving processes, tools and operating structure.
Job Requirements:
- 610 years experience in digital, product, platform or integrated marketing roles.
- Strong experience managing websites, digital builds, performance marketing and campaign-led digital experiences.
- Comfortable leading cross-functional teams and managing multiple projects in fast-moving environments.
- Hands-on familiarity with GA4, Google Tag Manager, Looker Studio, Meta Ads Manager, TikTok Ads Manager and Google Ads.
- Experience working with CMS platforms (e.g. WordPress or similar), Figma for UX collaboration, and project management tools.
- Strong stakeholder management, problem-solving and delivery ownership mindset.
- Experience with live commerce or ecommerce operations.
- Experience with interactive digital experiences (microsites, games, experiential tech).
- Exposure to regional or multi-brand accounts.
What Success Looks Like
- Digital delivery becomes more structured and predictable.
- The digital department shows clear growth in capability, stability and delivery quality.
- Teams operate with clearer SOPs and ownership.
- Campaigns and live commerce run with fewer last-minute breakdowns.
- Clients experience stronger confidence in digital execution quality and expanded digital engagements.
