Director - Business Development

Role Overview

The Business Development Director at Opptra will lead the acquisition, onboarding, and growth of premium global consumer brands across Asia, with Singapore as a strategic hub. This role owns the end-to-end business development lifecycle—from lead generation and qualification to negotiation, deal closure, and long-term partnership success.

The role requires deep category expertise in fashion and beauty, strong CXO-level relationships, advanced marketplace understanding, and the ability to collaborate closely with internal LOB leaders to deliver scalable, high-margin growth.

Key Responsibilities

1. Lead Generation, Qualification & Business Development Operations

• Define and continuously refine Ideal Customer Profiles (ICP) aligned to Opptra's strategic priorities
• Build and manage a high-quality lead funnel using data-driven lead scoring and prioritization
• Qualify prospects based on brand size, online presence, geography, product range, budget, authority, need, and timelines
• Conduct structured discovery meetings to understand brand pain points, growth objectives, and market-entry needs
• Act as a trusted advisor to prospects, building credibility and long-term engagement

2. Solution Mapping & Customer Engagement

• Map Opptra's marketplace, SIS, and expansion solutions to specific brand needs
• Collaborate with internal LOB heads and category leaders to design customized market-entry strategies
• Develop and present compelling, brand-first proposals and value propositions
• Maintain consistent, multi-channel communication with prospects and partners
• Proactively handle objections and align solutions to brand priorities

3. Stakeholder Alignment & Decision Facilitation

• Identify and engage key client-side stakeholders and decision-makers
• Facilitate internal alignment across commercial, category, operations, legal, and tech teams
• Guide global brands through procurement, legal, compliance, and technical due diligence processes
• Ensure smooth transition from signed deal to onboarding and launch

4. Negotiation & Deal Closure

• Lead complex, multi-stakeholder negotiations with global and premium brands
• Structure commercial terms that balance brand expectations with Opptra's revenue and margin goals
• Collaborate closely with category and LOB leaders to close joint wins
• Demonstrate strong understanding of global brand expectations across commercial, marketing, and operational dimensions

5. Cultural Leadership, Talent & Network Development

• Lead with integrity, transparency, and high ethical standards
• Demonstrate conviction, decisiveness, and ownership in fast-growth environments
• Set and uphold high performance standards for self and team
• Proactively contribute ideas to build and scale Opptra's business
• Leverage a strong professional network across fashion, beauty, and retail ecosystems
• Support hiring and talent identification across category management, brand management, marketing, and retail operations

Experience & Qualifications

• 12+ years of experience in business development, sales, brand partnerships, or category leadership
• Proven track record of building or scaling premium/global brands in SEA
• Experience working with online marketplaces and offline retail ecosystems
• Demonstrated success in onboarding global brands and closing complex deals
• Prior leadership experience managing teams and cross-functional stakeholders