Director of Creator Partnerships

Job Title: Director of Creator Partnerships

Department: Creator Partnerships

Reports To: Stephanie Looi, CEO Hepmil Malaysia

Role Overvie

wHepmil Malaysia is looking for a Director of Influencer Partnerships. This role is responsible for building, scaling, and nurturing a world-class creator and community ecosystem that powers our campaigns and content initiatives. This role leads strategic efforts across creator acquisition, engagement, development, and community integration — ensuring we have a deep, diverse, and agile network that delivers value at scale for our clients

.
This leader will spearhead creator-focused programs, grassroots partnerships, and volume-based campaign supply — with a clear goal of maintaining cultural relevance, geographic inclusivity, and operational spee

d.
Key Responsibilit

ies1. Creator Network Developm

• entLead the sourcing, onboarding, and retention of creators across tiers (from emerging UGC talents to celebrity-tier influencer
• s).Develop creator engagement programs (e.g., workshops, parties, networking events) to strengthen relationships and improve content outp
• ut.Build specialized networks, includi
• ng:Affiliates and live-sellers for eCommerce performance campaig
• ns.Agile creators capable of delivering 1-day video turnaroun
• ds.Student creators in partnership with universities, especially Gen Z and Gen Alpha tale
• nt.Regional creators in East Malaysia to increase geographic representati
• on.Proactively identify and partner with rising creators before they break o

ut.
2. Community-Based Partners

• hipsCultivate partnerships with high-impact cultural communities, includ
• ing:Creator-led Community groups like @creatorsclu
• bmy.Offline communities such as barbershops, fandoms, student orgs, and athletic circ
• les.Integrate creators and community voices into content strategies to ensure authenticity and audience tr

ust.
3. Scaled Campaign S

• upplyArchitect and manage large-scale creator programs (50+ creators per campaign) for volume-based activat
• ions.Support client campaigns (e.g., Unilever) through earned creator communities and grassroots engage
• ment.Lead event-based initiatives that activate community and creator partnerships in real-world sett

ings.
4. Pricing, Monetization & Partner Gove

• rnanceDevelop and continuously refine creator pricing models, tiering systems, and rate card standards that protect margin and drive deal vel
• ocity.Oversee negotiations and commercial governance around creator partnerships, agency reps, and talent man
• agers.Introduce scalable models for creator monetization beyond one-off brand deals—e.g. retainers, co-owned IP, platform incentives, exclusive commercial partnerships with cre

ators.
Qualifi

• cations7+ years of experience in influencer marketing, creator partnerships, or talent devel
• opment.Proven experience leading supply-side or network growth stra
• tegies.Deep understanding of creator culture, especially in Malaysia and Southeas
• t Asia.Strong network across influencer tiers, agencies, and commu
• nities.Strategic thinker with executional excellence — able to build scalable systems while maintaining a creativ
• e edge.Experience working with brands on large-scale, content-driven cam
• paigns.Strong project management, communication, and team leadership

skills.
Success

• MetricsScale a Diverse and Agile Creator Ec
• osystem.Build a campaign ready supply of specialised networks (affiliates, East Malaysia Talen
• ts, etc)Secure high impact community partnerships with client-relevant fandoms / studen
• t bodiesGuarantee Scalable Campaign Supply and Operational Exc
• ellence.Reduce average creator sourcing and contracting time
• by teamsImprove team's individual efficiency in managing scaled
• workloadBuild team's capabilities on advising for influencer
• strategyDrive Financial Sustainability and New Creator Monet
• ization.Launch 1 New Scalable Creator Monetizati
• on ModelImplement a Tiered Rate Card System and ensure a