Director of Sales & Marketing

About M Hill Hotel

M Hill Hotel is the newest and most ambitious project by M Boutique Hotel Collective - a homegrown hospitality brand recognised for its design-led spaces, strong brand identity, and creative approach to hospitality.

Scheduled to open in the 1st Quarter of 2027, M Hill Hotel represents our first serious and modern hotel concept - a defining step forward for the brand and for the hospitality landscape of Ipoh.

With 270 Deluxe Rooms, comprehensive banqueting facilities for up to 500 guests, two meeting rooms, a 180-seat all-day dining coffeehouse, and a rooftop specialty restaurant, M Hill is conceived as a new destination for business, events, dining, and contemporary urban stays.

Built with intention, personality, and contemporary sophistication, M Hill will set a new benchmark for urban hospitality in the region.

This is not a routine hotel opening.

This is culture-building at scale.

The Role

We are seeking an experienced and commercially driven Director of Sales & Marketing to lead the pre-opening sales, marketing, and commercial development of a new premium business hotel in Ipoh.

The successful candidate will play a key role in establishing the hotel's market positioning, building its corporate client base, securing pre-opening business, and developing sustainable revenue streams across accommodation, meetings and events, banqueting, and food and beverage.

Key Responsibilities

• Develop and implement the hotel's pre-opening Sales & Marketing strategy, commercial business plan, departmental budget, and revenue forecasts.
• Conduct market research, competitor analysis, and customer segmentation to identify business opportunities in Ipoh, Perak, and relevant regional markets.
• Establish and develop corporate accounts, government and GLC business, negotiated room-rate agreements, travel trade partnerships, and other appropriate market segments.
• Lead the sales strategy for the 500-seater ballroom and meeting facilities, securing conferences, corporate functions, seminars, meetings, and banqueting business.
• Develop commercial strategies and promotional initiatives to support the coffeehouse and rooftop specialty restaurant.
• Establish a strong sales pipeline and secure advance room bookings, corporate contracts, and event business ahead of opening.
• Lead the development and execution of digital marketing, public relations, brand awareness, social media, and promotional campaigns.
• Establish sales targets, performance indicators, account-management procedures, and reporting systems for the Sales & Marketing team.
• Monitor market trends, pricing, competitor activities, revenue performance, and sales conversion to maximise commercial results.
• Recruit, lead, coach, and develop a high-performing Sales & Marketing team.
• Work closely with the Hotel Manager, Revenue Management, Finance, F&B, and Operations teams to ensure commercial and operational readiness for opening.

Requirements and Prerequisites

• Diploma or degree in Hospitality Management, Hotel Management, Marketing, Business Administration, or a related discipline. Equivalent relevant industry experience may be considered.
• Minimum 8–10 years of progressive experience in hotel sales and marketing, preferably in full-service 4-star deluxe or 5-star business hotels.
• Minimum 3–5 years of experience in a senior sales and marketing leadership role, such as DOSM, Director of Sales, or an equivalent position.
• Previous hotel pre-opening experience is highly preferred, with demonstrated ability to establish a sales function, develop a commercial launch plan, and generate business before opening.
• Proven track record in corporate account acquisition, negotiated corporate rates, room revenue generation, and key-account management.
• Strong experience in MICE, conference, ballroom, banquet, and corporate event sales.
• Good understanding of hotel revenue management, market segmentation, pricing strategy, distribution channels, and commercial forecasting.
• Experience in digital marketing, social media, public relations, CRM, and marketing campaign evaluation.
• Strong leadership, negotiation, presentation, analytical, and interpersonal skills.
• Good knowledge of the Ipoh and Perak business environment, or the ability to establish a relevant network quickly.
• Excellent command of written and spoken English. Bahasa Malaysia is strongly preferred; Mandarin and other relevant languages are an advantage.
• Proficient in hotel sales systems, reporting tools, and standard office applications.
• Willing to be based in Ipoh and undertake business travel and client visits as required.

Why Join Us

M Hill Hotel is a defining milestone for M Boutique Hotel Collective.

As part of the pre-opening leadership team, you will have the opportunity to shape the sales, marketing, and commercial strategy of a major 270-room hotel from the ground up.

Working closely with senior management, you will play a key role in establishing M Hill's market presence, building strategic partnerships, developing key accounts, and driving business across rooms, MICE, events, banqueting, and F&B.

For the right individual, this is more than a sales and marketing position — it is an opportunity to build the commercial foundation of M Hill and help define its place in Ipoh's hospitality landscape.

Be part of the team that builds M Hill from the ground up.

Interested candidates are invited to submit their CV together with a brief statement on how they would position and commercially establish M Hill Hotel as a leading business and events hotel in Ipoh. You may also drop your cv to [Confidential Information]