E-commerce Digital Marketing Manager / Meta Ads Specialist

About Oblique

Oblique is a modern growth agency focused on delivering practical, results-driven brand and marketing strategies that help businesses reach their full potential.

The team blends creativity with data-driven insights to design impactful brand experiences that captivate audiences and drive measurable growth.

Oblique's work spans across branding, visual identity, content creation and performance marketing to create cohesive solutions that help businesses maximize revenue. The agency prioritizes tangible outcomes and defines success by the real growth and success achieved by its clients, offering an environment where marketing professionals can see the direct impact of their work.

Role Description

The E-commerce Digital Marketing Manager / Meta Ads Specialist is a full-time, on-site role based in WP. Kuala Lumpur.

This role is responsible for planning, executing, and optimizing Meta and Google advertising campaigns to drive brand awareness, engagement, and lead generation for clients. Day-to-day tasks include developing digital marketing strategies, setting up and managing ad campaigns, conducting A/B tests, monitoring performance via web analytics tools, and adjusting targeting and creatives for maximum ROI.

The role involves collaborating with creative strategists and production teams to align campaign messaging with overall brand strategies, preparing performance reports, and presenting insights and recommendations to stakeholders.

The specialist will stay current with platform updates and industry trends to continuously improve campaign effectiveness and guide clients on best practices in performance marketing.

Qualifications

• Strong Digital Marketing and Marketing skills, with experience planning and executing multi-channel campaigns.
• Must have generated 3-5X consistent ROAS for clients, and managed a size-able spend of a minimum of RM 30-100k / month.
• Ability to be proactive through reading and understanding performance data, and be able to take the recommended actions to optimise accounts performance.
• Proficiency in campaign strategies, especially Meta (Facebook and Instagram) platforms, including campaign setup and optimization.
• Experience with Lead Generation strategies and funnels, including audience targeting and conversion optimization.
• Ability to use Web Analytics tools (e.g., Meta Ads Manager, Google Analytics) to interpret data and drive actionable insights.
• Proven track record managing performance marketing budgets and achieving measurable results.
• Excellent analytical, problem-solving, and communication skills, with attention to detail and data accuracy.
• Ability to work collaboratively in an on-site team environment and manage multiple campaigns simultaneously.
• At least 3-5 years of performance marketing experience.
• Experience in agency or fast-paced growth environments is beneficial; Meta Ads certification or similar credentials are a plus.