E-Commerce Executive

Job Description:

1. Sales Strategy & Marketing

• Develop and execute sales campaigns aimed at increasing traffic and conversion rates.
• Collaborate with brand and marketing teams to create attractive promotions, discounts, and deals to drive customer engagement.
• Align online promotions with traditional sales channels to maintain consistent brand messaging.
• Analyse sales data and track key metrics such as conversion rates, traffic, and ROI to refine and enhance future sales strategies.

2. E-Commerce Platform Management

• Manage and maintain online stores on Shopee, Lazada & E-Shop platforms, ensuring all aspects are up-to-date and functional.
• Upload and update product listings, including descriptions, images, and prices.
• Monitor stock levels and collaborate with the logistics team to ensure timely product delivery.
• Oversee order processing, fulfilment, and manage returns or exchanges to ensure a seamless customer experience.

3. TikTok Store Management

• Set up and maintain the TikTok Store, ensuring accurate product listings with appealing descriptions, pricing, and visuals.
• Monitor inventory and coordinate with internal teams to ensure product availability and timely updates.
• Respond promptly to customer inquiries, complaints, and feedback on TikTok, working closely with internal teams to enhance the brand experience.

4. Live Streaming

• Plan, coordinate, and conduct live streaming sessions to promote products, answer customer questions, and engage with followers.
• Prepare content, products, and resources in advance to ensure smooth and impactful live streams.
• Analyze performance metrics from live sessions to refine engagement strategies.

5. Affiliate Recruitment and Management

• Identify and recruit potential TikTok affiliates to join the brand's affiliate program.
• Develop and execute strategies to engage affiliates, provide support, and ensure alignment with brand goals.
• Monitor affiliate performance, provide constructive feedback, and offer resources to help affiliates succeed.

6. Advertising & Content Creation

• Create engaging content to drive product awareness and lead to conversions.
• Develop and execute ad campaigns on TikTok, optimizing performance based on data and analytics.
• Track ad performance, calculate ROI, and report on campaign outcomes.

7. Trend Analysis and Strategy

• Stay updated on TikTok trends, features, and algorithm changes, implementing strategies to maintain relevance.
• Monitor competitor activities and leading accounts to identify potential strategies and content ideas.

8. Personal Attributes:

• Passionate about E-commerce and its trends.
• Open minded & willing to try out new things
• Proactive and adaptable to changing trends or strategies.

Job Requirement:

• Diploma or degree in Digital Marketing, Marketing, Communication, Business, eCommerce, or related fields.
• At least 2 years of experience in digital marketing and e-commerce.
• Familiarity with the digital marketing landscape and social media channels.
• Hands-on experience with Google Analytics, SEO, Google Ads, and Social Media Ads is preferred.
• Proficient in English and Malay; proficiency in Mandarin is an added advantage.
• Skilled in conducting research using multiple sources.
• Ability to perform under pressure and meet tight deadlines.
• Strong communication and collaboration skills.
• Independent, creative, resourceful, and data-oriented problem solver, with the ability to navigate e-commerce platforms with minimal supervision.