E-Commerce Growth & Operations Specialist

E-Commerce Growth & Operations Specialist

AI - Product Research - Content - Digital Marketing - Marketplace - Business Operations

Salary: RM3,200 basic + EPF, SOCSO & EIS

We're looking for a smart, proactive and hands-on all-rounder who wants to learn how a real e-commerce business is built and grown.

This is not a typical admin job.

You won't be sitting at a computer doing the same task every day.

You could be:

• Finding the next interesting product
• Using AI to research and analyse it
• Creating product images
• Making an entire marketing video with AI
• Uploading products to Shopee, Lazada and TikTok Shop
• Running and analysing ads
• Packing orders
• Checking stock
• Improving our workflow
• Helping develop a new business idea

And working directly with the founder to make all of this happen.

About Us

We run growing e-commerce businesses focused on finding promising products, testing them in the market and developing successful products into our own branded lines.

Our products are sold through platforms including:

Shopee Lazada TikTok Shop , website and Other online channels.

We are a small and agile team, which means you won't be restricted to one narrow job function.

Instead, you'll get exposure to many parts of the business:

Product → Content → Marketing → Sales → Operations → Systems → Growth

We also use AI extensively throughout our workflow.

AI is not something we occasionally experiment with.

It's part of how we work.

We use AI for:

• Product and market research
• Finding and analysing information
• Image editing and generation
• Video creation
• Content writing
• Brainstorming and problem-solving
• Data analysis
• Research
• Workflow improvement
• Automation

We're constantly looking for better and faster ways to work.

What Makes This Role Different

If you join us, you won't simply be given a list of tasks and told to complete them.

We want you to eventually become someone who can look at a problem and think:

How can I solve this

And then:

How can I make sure we don't have to solve this problem again

You will have the opportunity to:

• Work directly with the founder
• Learn how an e-commerce business operates from the ground up
• Take ownership of projects
• Make decisions once you're trained
• Suggest and implement better ways of working
• Experiment with new AI tools and technologies
• Develop real skills across marketing, content, operations and business
• See your work directly affect sales and company growth

In a large company, you may spend months doing one small part of a process.

Here, you can potentially see the entire process from idea → product → content → marketing → customer → sale.

Your Responsibilities:

1. Product Research & E-Commerce

• Research new and trending products
• Research products from Taobao, 1688 and other sources
• Analyse competitors, pricing and market demand
• Identify products with potential
• Add promising products into our marketplace ecosystem
• Upload and optimise listings on Shopee, Lazada, TikTok Shop and other platforms
• Edit product titles, descriptions, images and videos
• Monitor product performance
• Identify products that are rising or falling
• Assist in developing successful products into our own branded products
• Work with the founder on new product strategies

You will not just be uploading products.

You'll learn why certain products sell and others don't.

2. Content & Creative

Create content that makes people want to stop scrolling and understand the product.

You may work on:

• Product photography
• Product image editing
• Product listing graphics
• Short-form videos
• TikTok / Reels content
• Marketplace videos
• Advertising creatives
• Scripts and hooks
• Social media content

AI will be a major part of this.

We use AI to:

• Edit and enhance images
• Generate visual content
• Create videos
• Generate scripts and ideas
• Research information
• Speed up repetitive creative work

You don't need to already know every AI tool.

But you must be open to learning them.

3. Digital Marketing & Advertising

You'll learn and assist with:

• Meta Ads
• TikTok Ads
• Shopee / marketplace advertising
• Campaign setup
• Creative testing
• Audience testing
• Monitoring advertising performance
• Basic data analysis
• Improving CTR, CPC, ROAS and conversion performance

You don't need to be an expert when you join.

But you should be interested in learning what makes people click, buy and come back.

4. E-Commerce Operations & Fulfilment

This is a hands-on role, so you'll also help with the physical side of the business.

Responsibilities include:

• Process daily orders
• Pack parcels
• Send parcels to courier centres
• Count and organise stock
• Monitor inventory
• Move stock between storage areas
• Receive incoming stock
• Keep inventory organised
• Help maintain an efficient working environment

There will be days when you're doing marketing work.

There will also be days when you need to pack boxes.

That's part of working in a small e-commerce business.

Nothing is considered below you if it needs to be done.

5. Systems, Automation & Process Improvement

This is an important part of the role.

We don't want to keep doing things manually just because:

That's how we've always done it.

You'll be encouraged to look for ways to:

• Reduce repetitive work
• Improve workflows
• Use AI
• Automate tasks
• Organise information better
• Create SOPs
• Reduce mistakes
• Save time
• Make processes easier for the next person

Our goal is:

Solve the problem once. Build the system. Don't keep solving the same problem every week.

6. Founder & Business Support

You will work closely with the founder.

Your role is to increase the founder's leverage — by taking ownership of tasks, solving problems and freeing up time for higher-level business decisions.

This can include:

• Researching information
• Finding suppliers, services or solutions
• Comparing options
• Preparing information for decisions
• Organising tasks and follow-ups
• Helping execute new business ideas
• Managing small projects from start to finish
• Handling operational tasks
• Identifying things that can be improved
• Taking repetitive work off the founder's plate
• Helping with unexpected tasks when necessary

The principle is simple: If something is taking the founder's time and you can learn to handle it, we want you to eventually take ownership of it.

Your responsibilities will not be limited to the list above.

In a startup, priorities change.

You are expected to be flexible and help wherever your contribution creates the most value.

Who We're Looking For

You should be:

1.Proactive

You don't always wait for someone to tell you what to do.

2.Curious

You genuinely want to understand how things work.

3.A fast learner

You can pick up unfamiliar tools and processes quickly.

4.Resourceful

When you don't know something, your first instinct is to research and figure it out.

5.Hands-on

You're comfortable switching between laptop work and physical tasks.

6.Detail-oriented

You notice mistakes before they become problems.

7.Reliable

If you say you'll do something, it gets done.

8.Independent

You can eventually handle responsibilities without constant supervision.

9.Adaptable

You don't become frustrated when priorities change.

10.Results-oriented

You care about whether the work actually achieved something.

AI Mindset — IMPORTANT

You do not need to be an AI expert.

But you must be open to AI.

We strongly encourage the use of AI to make work faster and better.

For example, instead of spending three hours manually doing something, we want someone who thinks:

Can AI help me do this in 30 minutes

You should be comfortable experimenting with tools such as:

• ChatGPT
• Gemini
• Claude
• Canva AI
• AI image generators
• AI video generators
• Other new AI tools

The specific tools will change.

The mindset is what matters.

We want someone who is excited to learn new technology rather than resistant to it.

Fresh graduates are welcome to apply.

If you have little experience but are highly capable, curious and willing to learn, we still want to hear from you.

Not everything needs a SOP. Sometimes you simply need to think.

This Role Is NOT For You If...

You may not enjoy this role if:

• You want to do exactly the same task every day
• You need constant instructions
• You dislike learning new technology
• You are uncomfortable with AI
• You only want a content-creation role
• You only want a marketing role
• You don't want to handle physical operations
• You believe certain tasks are not my job
• You become easily frustrated when things change
• You prefer a highly structured corporate environment

This role requires flexibility and ownership.

About Our Company

We are an e-commerce startup building and developing consumer brands across Beauty, Wellness & Lifestyle.

Our businesses currently include:

BEAUTY TECH

Our main business, focused on home-use beauty technology and health & wellness devices — including beauty devices, massage and recovery products, and other technology-driven products designed for everyday use.

SECOND SKIN

A growing women's lifestyle brand focused on comfortable innerwear, sleepwear and sportswear — designed around comfort, fit and everyday wear.

NAULU

A lifestyle and fragrance brand focused on waterless diffusers, essential oils and scent-related products, bringing fragrance into homes, offices and commercial spaces.

HEALTH & WELLNESS

We are also developing a health supplement brand, expanding our portfolio into everyday wellness products.

We are not a large corporate company with highly separated departments. We are a small, growing team where people get to see and be involved in the entire business — from finding a product, researching the market and creating content, to marketing, selling, fulfilling orders and improving the systems behind it.

This means your work can change from day to day.

Working Hours

Monday – Friday

8:00 AM – 5:00 PM

Occasional Saturday WFH may be required when there is an important deadline or business need.

We respect personal time, but we also expect the team to understand that e-commerce sometimes requires flexibility when something genuinely needs to be completed on time.

Work Location

In person — 10 boulevard, Kayu Ara.