E-Commerce Livestream Lead (TikTok & Shopee)

1. Own Livestream GMV Performance (Not Just Execution)

You are responsible for turning livestream into a reliable revenue engine, not a hit-or-miss channel.

This includes conversion rates, retention, AOV, and ROI — not just views.

2. Rebuild Livestream Structure & Flow

Design how our livestreams should run:

• Hook → retention → product flow → closing
• Reduce bounce-off rate
• Improve session watch time and conversion

3. Fix What Agencies Couldn't Solve

Audit current agency-led livestreams and identify:

• Where drop-offs happen
• Why conversions are low
• What needs to change immediately

Then implement improvements fast.

4. Build & Lead In-House Livestream Team

• Recruit and train hosts, moderators, and operators
• Set performance standards (not just go live)
• Reduce reliance on agencies over time

5. Integrate Livestream with Full Ecosystem

Work closely with:

• Content (for traffic and hooks)
• Ads (for ROI and scaling)
• Affiliate/KOL (for traffic inflow)

Livestream is not standalone — it must convert demand created elsewhere.

6. Establish Clear Metrics & Reporting

Build a simple but sharp system:

• GMV per session
• Conversion rate
• Drop-off points
• ROI per stream
• No ambiguity — performance must be measurable.

• 3–6 years experience in e-commerce, livestream, or performance marketing
• Proven experience managing TikTok Shop / Shopee livestreams
• Strong understanding of conversion-driven selling (not just engagement)
• Able to identify problems using data, not guesswork
• Experience managing or working closely with livestream hosts
• Strong commercial thinking (offers, pricing, bundling, urgency)
• Able to operate with ownership in a high-accountability environment

This role is not for someone who prefers execution without ownership.

You are expected to make decisions and be accountable for outcomes.

• Experience turning livestream into a consistent revenue channel, not just traffic
• Strong understanding of traffic → livestream → conversion
• Ability to identify drop-off points and fix them quickly
• Experience working across internal teams and external agencies
• Able to prioritise what drives GMV, not just activity
• Experience reducing reliance on agencies or improving their performance

This is a results-driven role.

Within the first 90 days, you are expected to:

• Establish a clear livestream structure and execution standard
• Reduce bounce-off rate and improve session retention
• Improve livestream conversion rate and GMV consistency
• Identify and fix at least 1–2 major performance gaps
• Build initial in-house livestream capability
• Provide clear reporting on GMV, conversion, and ROI