E-Commerce Marketing Executive

1) E-Commerce Campaign Management

Plan and execute monthly marketplace campaigns (e.g., Payday, 6.6, 7.7, Mega Sale).

Coordinate promotional activities, vouchers, bundles, and flash sales.

Monitor campaign performance and provide post-campaign analysis.

Ensure all campaign assets and product listings are updated before campaign launches.

2) Affiliate Marketing Management

Recruit and onboard suitable affiliates and content creators.

Coordinate product seeding and sample distribution.

Monitor affiliate sales performance, GMV, and ROI.

Develop commission structures and incentive programs.

Maintain relationships with top-performing affiliates.

3) Live Commerce Marketing

Plan live streaming campaigns and promotional mechanics.

Coordinate with Live Hosts and Live Operations team.

Monitor live performance metrics including:

GMV

Viewership

Engagement Rate

Conversion Rate

Propose strategies to improve live sales performance.

4) Content & Promotional Planning

Develop monthly marketing calendars.

Coordinate promotional banners, videos, and campaign creatives with the social media team.

Ensure marketing content aligns with brand guidelines.

Identify trending content opportunities on social commerce platforms.

5) Data Analysis & Reporting

Analyze sales, traffic, conversion rates, and customer behavior.

Generate monthly performance reports.

Track KPIs and identify areas for improvement.

Present findings and recommendations to management.

6) Cross-Department Coordination

Work closely with:

Social Media Team

Warehouse Team

Ensure smooth execution of marketing campaigns and promotional activities.

Preferred Skills

Marketplace management (Shopee, TikTok Shop, Lazada, PGMall)

Campaign optimization

Affiliate marketing management

Live commerce operations

Data analysis and reporting

SEO for e-commerce listings

Microsoft Excel / Google Sheets proficiency

Strong communication and project management skills