About Us
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics and marketing solutions. Operating across 10 markets in Asia Pacific, ADA partners with leading brands to drive their digital and data maturity and achieve their business goals.
Job Overview
You will play the role of a digital consultant for our ecommerce clients. You will take charge of actualization of marketing plans to drive results with efficiency, being data-driven in all activations and delivering results. You will manage and develop operational processes for the marketing team taking our ecommerce practices on Lazada/ Shopee/ Tiktok /Meta/Google to the next level. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.
Key Responsibilities
- Campaign Strategy & Execution : Own end-to-end strategy, planning, execution, and optimization of e-commerce marketing campaigns across marketplace (Lazada, Shopee, Zalora, TikTok Shop) and advertiser platforms (Meta, Google, TikTok) .
- Advertiser Success & Growth : Manage a portfolio of client accounts, ensuring delivery of outcome-based goals while identifying opportunities for revenue growth and improvement in ROAS. Translate business needs into actionable media plans and performance strategies.
- Cross-functional Project Management : Coordinate with internal teams (Ad Ops, Creative, Analytics, Commercial) and external partners to deliver campaign excellence, meet timelines, and ensure alignment with client business objectives.
- Data-Driven Consultation : Leverage performance data, analytics tools, and marketplace insights to deliver meaningful recommendations. Drive strategic conversations that unlock new opportunities or address business pain points.
- Innovation & Best Practices : Stay up to date on platform changes, trends, and tools. Champion testing, innovation, and operational improvements to increase media efficiency and workflow quality.
- Team Leadership : Manage and mentor a team of junior associates/senior associates, ensuring continuous learning, development, and high performance. Streamline team workflows and enhance collaboration across functions.
- Client Communication & Reporting : Serve as the key performance marketing lead for clients. Present campaign updates, results, and strategic recommendations clearly and confidently.
- Pitch & Business Development Support : Contribute to new business opportunities, including pitch strategy, proposal development, and campaign planning for prospective clients.
What skills and experience you need
- At least 5-8 years of working experience in digital marketing, ad optimization, performance marketing, and client servicing within the online advertising industry.
- Proven account management and analytical professional experience.
- Proven experience in performance marketing and managing paid advertising campaigns. Digital agency /e-commerce/enabler/tech background is preferred.
- Proficiency in Excel, Word and PowerPoint.
- Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc.
- Strong leadership and management skills
- Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous .
- Fluent written and spoken language skills in English
