Email Marketing and Automation Specialist

Reporting to the Assistant Manager, Marketing Automation, the Email Marketing andAutomation Specialist works collaboratively with the Digital, Tech and Content (DTC)team to execute and optimise email and omnichannel communication strategies usingdata-driven insights. In this role, you will support marketing and recruitment initiatives bydelivering personalised and timely communications across email, SMS, and socialmessaging platforms.
You will play a critical role in executing campaign strategies that nurture prospects,strengthen brand affinity, and enhance lead conversion. This includes email/SMScampaign planning, HTML email template creation, content curation, audiencesegmentation, and performance optimisation.
The ideal candidate is passionate about email marketing automation, understands customer lifecycle journeys, and is comfortable analysing engagement metrics to drive continuous improvement in email performance and lead quality.

KEY RESULT AREAS / RESPONSIBILITIES:
. Produce and execute all email, SMS, and omnichannel messaging campaigns,including building HTML emails templates, copywriting, asset coordination, QAchecks, and scheduling.
. Support strategic manual and automated journeys across the customer lifecycleincluding lead capturing/qualification, nurturing, remarketing, loyalty, retention,surveys, and transactional communication.
. Build targeted audience segments in Salesforce Account Engagement togetherwith the AM, Marketing Automation, ensuring strong engagement and improvedlead quality through accurate scoring and grading model application.
. Manage and execute the email/SMS marketing and recruitment calendar,ensuring alignment with marketing priorities, demand forecasts, and internalstakeholder needs.
. Use customer and behavioural data to drive message personalisation anddynamic content logic.
. Devise and execute A/B and multivariate tests manage testing calendarsanalyse results and make recommendations for continuous optimisation.
. Work closely with designers and copywriters to optimise creative assets, emailtemplates, and content structure.
. Monitor and regulate communication frequency across channels to minimisechurn and unsubscribe rates.
. Perform render and functionality testing across devices, browsers, email clients,and ISPs.
. Prepare and share regular performance dashboards including open rates, clickthroughrates, conversions, deliverability, and unsubscribe trends.
. Stay updated on global email and omnichannel marketing trends and propose enhancements.

MINIMUM QUALIFICATION & EXPERIENCE:
. Bachelor's degree in marketing or equivalent with at least three years ofexperience managing B2C or B2B email marketing campaigns.
. Experience with Salesforce Marketing Cloud, specifically Salesforce AccountEngagement.
. Experience with SMS broadcast tools and omnichannel messaging platforms.
. Strong technical knowledge of HTML and CSS for email template creation andtroubleshooting.
. Good understanding of email marketing metrics, deliverability, compliance,segmentation, and personalisation best practices.
. Familiarity with lead management/qualification concepts, including Lead Scoringand Grading Models.
. Experience with A/B testing, experimentation design, hypothesis testing, anddata interpretation.
. Experience using email testing tools such as Litmus or Email on Acid.
. Strong writing ability to develop clear, engaging, click-worthy content.
. Basic understanding and hands-on experience with AI tools and AI agents (e.g., generative AI, conversational AI, marketing automation AI) to support campaign optimisation, content generation, customer journey orchestration, and workflow automation.

COMPETENCIES:
. Highly motivated, curious, adaptable, and strong in problem-solving.
. Strong communication and interpersonal skills for stakeholder collaboration.
. Ability to perform in a fast-paced, deadline-driven environment.
. Critical thinker and proactive with interest in innovation, automation, and userexperience.
. Strong presentation and reporting skills.