Event Business Development Assistant Manager

Business Development & Lead Generation

• Identify and develop new business opportunities within the event, marketing, corporate and brand activation space.
• Proactively source potential clients through networking, referrals, LinkedIn, industry events, cold outreach and existing contacts.
• Build and maintain a healthy sales pipeline and regularly follow up with prospects.
• Research market trends, competitors and potential industries or clients for business opportunities.
• Develop new client segments, partnerships and revenue opportunities for Qlic.

Client Relationship Management

• Build strong and long-term relationships with existing and potential clients.
• Understand clients business objectives, event requirements, budgets and expectations.
• Conduct client meetings, site visits, presentations and business discussions professionally.
• Maintain regular communication with clients throughout the sales process.
• Identify opportunities for repeat business, upselling and cross-selling.

Proposal, Pitching & Sales

• Develop event proposals, quotations, presentations, pitch decks and business proposals together with the relevant internal teams.
• Present and pitch event concepts, marketing solutions and proposed event strategies to clients.
• Develop commercially viable event solutions based on client requirements and budget.
• Lead negotiations on pricing, scope, deliverables and commercial terms.
• Follow through the sales process from initial enquiry to proposal, negotiation and closing.
• Achieve agreed business development, sales and revenue targets.

Event Project Handover

• Work closely with the Event Operations team after a project is confirmed to ensure a smooth handover.
• Clearly communicate client requirements, agreed scope, budget, timelines and deliverables to the project team.
• Remain involved during project execution when necessary to support client relationships and resolve commercial matters.

Reporting & Business Growth

• Maintain accurate records of leads, prospects, opportunities, quotations and sales progress.
• Prepare regular business development and sales pipeline reports.
• Monitor conversion rates, project profitability and business development performance.
• Provide feedback and recommendations to management on market opportunities and client needs.