Job Description

We're Hiring: Executive Assistant to the Co-Founder | YuBake

I'm looking for a proactive, organised Executive Assistant with a start-up spirit and an entrepreneurial mindset to work closely with me in managing and growing YuBake, our e-commerce, cakes and festive gifting business.

This role combines executive support, business coordination and project follow-through. You'll help turn ideas into action, keep priorities on track and ensure important details are followed through.

Location: Kuchai Lama, Kuala Lumpur

What you'll do

• Help organise my schedule, meetings, priorities and follow-ups.

• Coordinate with our operations, sales, marketing and customer service teams.

• Track tasks, deadlines and action items, and flag issues that need attention.

• Support festive campaign planning, product launches and business projects.

• Prepare reports, meeting notes, presentations and business correspondence.

• Liaise with suppliers, partners and corporate customers.

• Improve daily workflows, documentation and internal coordination.

• Handle sensitive business information with discretion.

Who we're looking for

• Someone organised, resourceful and reliable, with strong attention to detail.

• A clear communicator who can coordinate across teams and follow up confidently.

• Someone comfortable managing several priorities in a fast-moving business.

• A person with a start-up spirit who is adaptable, hands-on and willing to learn.

• Someone with an entrepreneurial mindset who takes ownership, spots opportunities and turns ideas into practical action.

• A person who takes initiative, solves problems and asks questions when needed.

• Comfortable using spreadsheets, documents and digital collaboration tools.

• Experience in executive support, business operations or project coordination would be an advantage.

• Experience in e-commerce, F&B or retail is a plus.

Why join YuBake

You'll work directly with the founder, gain exposure to different parts of the business and contribute to projects with visible results. You'll get to see how business decisions are made, bring your own ideas to the table and help put them into practice.

There's room to take on greater responsibility as your capabilities and the business grow.

If you enjoy bringing structure to a busy business, building something and making things happen, I'd love to hear from you.

Send me your CV via LinkedIn message, along with a brief introduction and why this role interests you.

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