Executive, Brand

Our Blend

The Coffee Bean & Tea Leaf is one of the world's largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store in Southern California, and today we have over 1100 cafes in over 20 countries, and our Global Headquarters in Singapore.

The Coffee Bean & Tea Leaf is on an inspiring journey to become the world's coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone's day.

Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.

Passion is contagious, and we've got a serious case of it. If you are just as passionate as we are, come join our Brew Crew!

Brew Crew Opportunity

Our Global Brew Crew is seeking an Executive, Brand to execute brand marketing strategies, organize and oversee advertising/communication campaigns (social media, collaborations, partnerships, etc.) & to support the implementation of marketing plans. This person will collaborate with the marketing team to develop and execute the marketing campaigns.

Key Responsibilities

In this role, you will:

• Collaborate with partner teams to brainstorm, design, and execute joint marketing campaigns across various channels like social media, email, content marketing, and events.
• Support the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts to increase brand visibility and reach.
• Assist in tracking marketing performance and return on investment and prepare weekly or monthly reports for management.
• Create, maintain, and conduct analytics reporting across multiple platforms and create key insights for future project / campaign development and go-to-market strategies, complete with formal proposals and recommendations.
• Liaise with creative media agencies to insure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns.
• Regularly interact with marketing partners to receive information and updates about marketing campaign progress and results. Travel to meet partners and attend industry events, and seminars.

Your Ingredients

• Advanced Degree in Marketing, Business, or a Related Field.
• Proven experience in brand marketing, with a minimum of 2-3 years. Experience in marketing in F&B is a plus.
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
• Demonstrates sound planning, able to multi-task and execute plans on time
• Proactive, enthusiastic, and innovative approach to work
• Personal commitment to improving your own knowledge and skills and a passion for continuing learning and development.

Performance & Rewards

At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.