Executive Director of Marketing

OVERALL SCOPE OF JOB DESRIPTION

Executive Director of Marketing

Set within Langkawi's 10-million-year-old rainforest overlooking Datai Bay and the Andaman Sea, The Datai Langkawi has built a distinctive place in international luxury hospitality over more than three decades. Its story is built not only on its setting, architecture and service, but by a longstanding relationship with nature and the local community that today finds expression through The Datai Pledge.

We are now seeking an exceptional Executive Director of Marketing to help shape the resort's next chapter.

This is a senior leadership position and a member of the resort's Executive Committee. As the marketing and brand leader for The Datai Langkawi, you will have stewardship of one of the most recognised names in luxury resort hospitality, while helping to evolve how the property is experienced, communicated and understood by a new generation of guests.

Working closely with the General Manager, the resort leadership team, and the corporate team, you will lead the full marketing, brand and communications remit for our flagship resort. You will also build and lead a developing team of specialists across brand, communications, digital, content and related disciplines.

The Opportunity

We are looking for a marketer who understands that at the highest level of luxury, marketing begins with the experience itself.

You will set the strategic and creative direction for how The Datai Langkawi is presented to the world – from its visual identity, photography, film and editorial storytelling to international media relations, digital channels, partnerships and highly curated resort programming.

You will develop relationships with influential editors, journalists and tastemakers; conceive collaborations and activations that feel relevant to The Datai brand; and work with colleagues across the resort to uncover stories and experiences worth sharing.

As the resort continues to evolve, the role will also provide marketing leadership for new and extended hospitality propositions, including high-end residential experiences and a selective approach to private functions, celebrations and incentives. This requires an understanding of how to communicate privacy, design, place, service and experience to a highly discerning audience.

Above all, you will be entrusted with protecting what makes The Datai Langkawi distinctive while finding fresh and contemporary ways to carry the brand forward.

The Datai Pledge

Our relationship with the natural environment is fundamental to The Datai Langkawi. Through The Datai Pledge, our teams and partners work across conservation, responsible operations, community and environmental education. For the person leading our brand and communications, understanding these commitments cannot simply be part of the job description.

We are looking for someone who genuinely values responsible and regenerative travel and who understands the responsibility that comes with communicating sustainability. You should be curious about the work behind the stories, committed to accuracy and substance, and able to translate complex subjects into compelling communications without turning sustainability into a marketing device.

Who we are looking for

You will already have built a substantial career within the highest levels of luxury hospitality marketing and understand the particular sensibility required of an exceptional resort.

You will combine strategic thinking with creative instinct and disciplined execution. You should have an exceptional eye for content, strong editorial judgement and experience directing photography and film, while being equally comfortable building annual strategies, budgets, processes, calendars and measurement frameworks.

An established international media network is important, as is a record of creating sophisticated resort activations, cultural or lifestyle programming and selective brand collaborations. Experience marketing luxury resort residences, private villas, branded residences or comparable high-end residential hospitality products is strongly preferred.

Just as importantly, you will know how to lead specialists. We are building the next generation of our marketing team and are looking for a leader who can set high standards, give people ownership of their disciplines, challenge and develop them, and bring different areas of expertise together behind one clear brand direction.

You will bring:

• A Bachelor's or Master's degree in Marketing, Communications, Business, Hospitality Management or a related discipline, together with a minimum of 10 years senior-level marketing and brand experience
• Substantial leadership experience within the top luxury resort segment, ideally with an internationally respected independent, boutique or ultra-luxury hospitality brand
• A strong international network across luxury travel, lifestyle and relevant media
• Proven brand stewardship, creative direction and content credentials
• Experience developing sophisticated experiential programming, partnerships and brand activations
• Strong strategic, organisational and methodological capability
• Experience leading specialist teams and senior agency partners
• Excellent written and spoken English and exceptional editorial judgement
• Discretion, cultural sensitivity and confidence working with senior stakeholders
• A genuine personal commitment to responsible and regenerative travel, conservation and sustainability

A Rare Opportunity

The Datai Langkawi is the flagship of The Datai brand. With that comes visibility, responsibility and the opportunity to work closely with both the resort and corporate leadership in determining how the property is represented.

We are looking for someone who will respect a legacy built over decades without being constrained by it – someone with the curiosity to explore what comes next, the judgement to know what belongs at The Datai brand, and the leadership ability to turn ideas into work of lasting quality.

For the right person, this is an opportunity to do more than lead the marketing of a luxury resort. It is an opportunity to become a steward of The Datai Langkawi and help shape the next chapter of its story.

Latest by 28 September 2026