EXECUTIVE II - MARKETING (MARKETING COMMUNICATIONS)

Job Description

• Establishes best practices for Marketing Communications to ensure effectiveness and excellence in marketing communication and branding.
• Constantly monitoring trends and new technology in Marketing Communications for applicability
• Develop and execute on ground and online marketing communication strategies to strengthen the mall's image and performance.
• Monitor progress of all marketing communications works against milestones or deadlines.
• Establish strong relationship or networking with media.
• Provide marketing support to tenants. Ensure tenant information is accurate and timely across website, social media, digital displays, and BTL channels.
• Responsible and monitor advertising performance and income. Identify advertising opportunities to generate income and coordinate with agencies and tenants.
• Plan, implement, and oversee marketing initiatives across on ground marketing mediums and digital platforms ensuring alignment with brand messaging.
• Oversee the creation of advertising and promotional content, including copywriting, graphic design, and multimedia production.
• Provide support during marketing events, campaigns, and festive activations.
• Manage customer inquiries and feedback on social media platforms, ensuring timely responses.
• Work with Group marketing initiatives and other Sunway business units for marketing synergy, cross-marketing and other international marketing program for Sunway Shopping Malls as and when needed.
• Any other duty as and when assigned from time to time.
• To comply with PDPA and Sunway Compliance Manual.
• To ensure that Personal Data is not disclosed to any unauthorized 3rd party without obtaining clearance from the Information Manager or the PDP Officer.
• Establish strong relationship and networking with media, online media, and KOLs. Plan, implement, and oversee digital media advertising across digital platforms

Job Requirements

• Minimum Bachelor Degree, Postgraduate Diploma, or Professional Certificate in Marketing/Mass Communications or equivalent.
• Minimum of 1 year of relevant work experience or fresh graduate.
• Demonstrate competency in marketing, publicity, branding, internal communication, editorial skills and marketing communications.
• Strong knowledge of digital marketing platforms and social media management.
• Excellent communication, organizational, and multitasking skills.
• Creative mindset with attention to detail.
• Ability to work collaboratively with internal teams, tenants, and external partners.
• Will be based in Sunway Wangsa Mall, Wangsa Maju