Executive, Sales & Marketing

Job Description

Marketing

• Focus on supporting and coordinating marketing projects (e.g., roadshows, exhibitions, advertisements, customer days, etc.), in collaboration with the Industry Head and Specialist and the Digital Marketing team.
• Collaborate on content development (visuals, copywriting, activities, and collaterals) by aligning requirements from Industry Heads and Specialist, while partnering with the Digital Marketing team to ensure consistent execution across all platforms and materials.
• Governance on marketing expenses and assist in managing the marketing budget, ensuring all costs incurred are properly tracked down and claimed from Caterpillar (principal).
• Liaise with Digital & Marketing on vendor and agency sourcing and work closely with the branches.
• Liaise with Caterpillar (principal) to obtain necessary resources and marketing support.
• Collaborate in evaluating campaign performance by working with the Digital Marketing team to analyze metrics such as ROMI, engagement rates, and conversion rates, and contribute to post-campaign reporting.
• Partner with the Digital Marketing team on digital initiatives (e.g., website development and content marketing).

Operations

• Administers the procurement and management of merchandise for CI & RI
• Responsible for monitoring the sales representatives dashboard to ensure accurate tracking and evaluation of their scorecard KPI metrics.
• Lead the administration of Sales Coverage analyses and PAR assignments to support effective sales planning and territory management.
• CRM gatekeeper for Lead and Opportunity, PAR, Campaign and customer account management.
• Contribute to marketing intelligence efforts by gathering insights on customer pain points, lost sales analysis, market trends, and competitor activities to support campaign development.
• Responsible for managing and maintaining standing instructions for the CI & RI Division to ensure alignment with operational and governance requirements.

Job Requirements

• Degree in Marketing, Business, Economics or related discipline
• Advance skills in Excel, Pivot, BI Dashboard
• Proficiency in Microsoft AX is an added advantage.
• Experience with digital design tools such as Canva is an added advantage