Executive / Senior Executive Product Marketing

OVERVIEW

• Drive the success of the company's products by developing and executing strategic marketing initiatives.
• Conduct market research to identify customer needs, industry trends, and competitive landscapes.
• Create positioning statements and value propositions that differentiate our products from competitors in the market.
• Analyse data to understand customer behaviour and preferences.
• Collaborate with marketing and business development team to develop comprehensive go-to-market plans for product launches and updates.
• Plan and execute product launch campaigns.
• Create marketing content, including product brochures, sales presentations, website copy and white papers.
• Work with the marketing team to develop engaging content.
• Develop sales enablement materials.
• Monitor and analyse the performance of marketing campaigns, using metrics and data.

REQUIREMENTS

• Bachelor's Degree in Marketing, Business, Mass Communication or equivalent.
• Minimum 1 year of working in the related field.