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Executive/Senior Executive, Product/Non-Program

Executive/Senior Executive, Product/Non-Program

sme bank malaysia
Early Applicant
  • Posted 7 months ago
  • Be among the first 10 applicants

Job Description

As a high-performance organisation, we offer our services through all our branches operating nationwide. Our key initiatives are driven by various action-plans to create a high level of engagement while nurturing the core values of S.M.I.L.E among the Talent Capital of the Bank.

Talent management and development are the cornerstone of our operations. We are continuously scouting for the right talents to fill up the roles as Executive/Senior Executive, Product/Non-Program.

Responsibilities:

  • Identify new product & non-program opportunities and idea generation.
  • Conduct market and customer research, competitive analysis and positioning.
  • Translate customer needs into product requirements.
  • Work with stakeholders to ensure products developed or enhanced meets the requirements.
  • Identify and recommend target market or product positioning based on survey/ research/ leads.
  • Develop or enhance product features.
  • Prepare proposal for internal deliberation/ endorsement/ approval and external approval for new or enhancement of product
  • Development of new or enhancement of product must be supported by Shariah research and takyif fiqhi review provided by Group Shariah.
  • Liaise with internal & external partners on the launch, where applicable.
  • Provide support to launch marketing communications (above and below the line).
  • Ensure system and support readiness for launch, including UAT (if applicable).
  • To assess growth, profitability, risks and relevancy of product (product review)

Requirements:

  • A minimum of a Bachelor's degree or its equivalent in relevant fields.
  • Minimum of 2 years working experience in product/program/campaign design, development & evaluation.
  • Have experience working in the financial industry is an added advantage.
  • Up-to-date knowledge of the business environment and Malaysian economy.

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