Financial Controller

The Financial Controller (FC) is responsible for overseeing the full spectrum of finance and accounting functions of a listed e-commerce company. The role ensures accurate financial reporting, robust internal controls, regulatory compliance, and strategic financial support to dive scalable growth, profitability, and shareholder value in a fast-paced digital business environment.

Financial Reporting & Compliance

• Oversee the preparation of timely and accurate monthly, quarterly, and annual financial statements in accordance with applicable accounting standards (e.g. MFRS/ IFRS) and listing requirements.
• Ensure compliance with Bursa Securities/ stock exchange requirements, statutory regulations, tax laws, and corporate governance standards.
• Coordinate external audits, manage audit timelines. and act as the key liaison with external auditors, regulators, company secretaries, and tax advisors.
• Review and approve journal entries, reconciliations, and accounting treatments, including complex transactions (revenue recognition, share-based payments, acquisitions, impairments).

Revenue Accounting

• Oversee end-to-end revenue recognition for e-commerce operations, including marketplace sales, direct-to-consumer (DTC), subscriptions, promotions, vouchers, refunds, and chargebacks.
• Ensure accurate accounting for payment gateways, digital wallets, installment plans (BNPL), and third-party logistics (3PL) settlements.
• Monitor gross margin, platform fees, commissions, fulfillment costs, and promotional spend.
• Partner with operations and IT teams to ensure system integrity between e-commerce platforms, ERP, and payment systems.

Budgeting, Forecasting & Financial Analysis

• Lead the annual budgeting and periodic forecasting process.
• Provide variance analysis against budget and forecast, with clear insights and actionable recommendations.
• Develop financial models to support business initiatives, pricing strategies, customer acquisition, and expansion plans.
• Prepare management reports and dashboards for senior management and the Board.

Internal Controls & Risk Management

• Design, implement, and maintain effective internal controls, policies, and procedures to safeguard company assets.
• Ensure compliance with internal audit recommendations and risk management frameworks.
• Support whistleblowing, anti-fraud, and governance initiatives in line with listed company best practices.
• Identify financial, operational, and system risks specific to e-commerce and propose mitigation measures.

Taxation & Treasury

• Oversee direct and indirect tax matters, including corporate tax, SST/VAT/GST (where applicable), withholding tax, and transfer pricing.
• Manage cash flow, banking relationships, credit facilities, and working capital requirements.
• Monitor foreign exchange exposure and hedging activities, if applicable.

Team Leadership & Stakeholders Management

• Lead, mentor, and develop the finance and accounting team.
• Drive process improvements, automation, and system enhancements to improve efficiency and accuracy.
• Work closely with cross-functional teams (operations, marketing, IT, legal, HR) to support business objectives.
• Support the CFO in Board and Audit Committee presentations and papers.

KEY REQUIREMENTS

Qualifications

• Bachelors Degree in Accounting, Finance, or a related field.
• Professional qualification such as MIA, ACCA, CPA, CA, or equivalent.

Experience

• Minimum 8-10 years of relevant finance & accounting experience, with at least 3-5 years in a managerial or controller role.
• Prior experience in a listed company environment is mandatory.
• Strong exposure to e-commerce, retail, digital platforms, or technology-driven businesses is highly preferred.

Skills & Competencies

• Strong technical accounting knowledge and understanding of listing regulations.
• Hands-on experience with ERP systems and e-commerce/ payment platforms.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work in a fast-growing, dynamic environment and manage multiple priorities.
• High level of integrity, attention to detail, and commercial acumen.

Key Performance Indicators (KPIs)

• Timeliness and accuracy of financial reporting.
• Compliance with regulatory and statutory requirements.
• Effectiveness of internal controls and audit outcomes.
• Quality of financial analysis and support to management decisions.
• Team performance and process efficiency improvements.