Founder Story Strategist/ Producer

Company Description StreetPaw is dedicated to making real, high-quality food accessible to dogs and cats, treating proper nutrition as a necessity rather than a luxury. The company uses restaurant-grade meat to produce pet food that is both wholesome and affordable. StreetPaw focuses on improving pet health and well-being through transparent ingredients and responsible sourcing. Team members collaborate closely to deliver products that pet guardians can trust, while driving innovation in the fresh pet food space.

Role Description The Founder Story Strategist/ Producer is a full-time hybrid role based in Petaling Jaya, with flexibility for partial work from home. This role focuses on crafting and producing the founder's narrative across video, social, and written content to strengthen the brand's mission and authenticity. Day-to-day responsibilities include developing story arcs and content calendars, scripting and outlining founder-led videos, coordinating shoots, and managing end-to-end media production with internal teams and external vendors. The role also involves interviewing the founder and key stakeholders, shaping their insights into compelling stories, and repurposing content for multiple channels. The strategist/producer will analyze audience engagement, refine storytelling approaches, and ensure consistent brand voice and messaging across all founder-related content.

Qualifications

• Storytelling and content creation skills, including narrative development, scriptwriting, and editorial planning for founder-led brand content.
• Production and project management skills, such as coordinating shoots, overseeing video and audio production, and managing timelines and budgets.
• Digital and social media skills, including experience with social platforms, basic content optimization, and understanding audience engagement metrics.
• Collaboration and communication skills, including the ability to interview stakeholders, translate complex ideas into clear stories, and work cross-functionally.
• Strong writing skills in English, with attention to tone, clarity, and consistency across formats (video scripts, social posts, long-form content).
• Comfort working closely with a founder or executive, with a high level of professionalism, discretion, and initiative.
• Relevant experience in content production, brand storytelling, or media (agency, in-house, or freelance); experience in pet, food, or consumer brands is an advantage.
• Ability to work on-site in Petaling Jaya for key meetings and productions, and to operate effectively in a hybrid, fast-paced startup environment.