Key Responsibilities
Product Activation Marketing
- Lead product activation marketing for funds, asset‑management solutions, and wealth products, ensuring strong market positioning and investor relevance.
- Develop and execute integrated activation plans across digital and offline channels, including product launches and post‑campaign evaluations.
- Translate product features, performance insights, and investment narratives into clear, compelling marketing messages.
- Ensure all product marketing complies with Securities Commission Malaysia (SC) requirements.
- Monitor competitor activity, market trends, and investor behaviour to inform activation strategies.
Digital Marketing
- Plan and execute digital campaigns across social media, website, SEO/SEM, email, and paid media.
- Manage and optimise website content, landing pages, and overall digital user experience.
- Oversee creation of digital assets and maintain a structured digital content calendar.
- Use digital strategy to activate the sales funnel, driving lead generation, nurturing, and conversion.
Offline Marketing & Activation
- Plan and deliver offline activations such as seminars, roadshows, and partner events.
- Support Sales with collateral, presentations, and activation materials.
- Ensure offline initiatives integrate seamlessly with digital campaigns.
- Maintain consistent messaging and brand experience across all offline touchpoints.
Broader Scope (Corporate Branding, CRM & Loyalty)
- Strengthen and maintain corporate brand identity across all communication channels.
- Oversee PR, media relations, and corporate communications where relevant.
- Guide customer engagement and loyalty programmes, especially for HNW clients.
- Use CRM insights to support segmentation, personalised communication, and retention strategies.
Requirements
- Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.
- Bachelor's Degree in Marketing, Business, Finance, or related fields.
- 5–8 years marketing experience in banking, asset/wealth management, or financial institutions.
- Fluent in English and Mandarin, both written and spoken.
- Strong hands‑on experience in product marketing for financial or investment products; familiarity with SC marketing requirements is an advantage.
- Solid understanding of digital marketing, including campaign execution, analytics, optimisation, and performance tracking.
- Experience supporting offline marketing activations such as seminars, events, and partner engagements.
- Excellent communication skills with the ability to translate complex product information into clear, investor‑friendly messaging.
- Highly organised, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
- A self‑starter who is independent, resourceful, and comfortable taking ownership.
- Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.
