Overview:We are seeking a strategic and forward-thinking General Manager, Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand, marketing, and lead-generation functions, ensuring cohesive and impactful communication across ATL, BTL, and digital channels. The GM will oversee two key divisionsBrand Marketing (ATL & strategy) and Marketing Communications (BTL & digital)driving alignment, performance, and consistent brand execution across the organization.
Key Responsibilities:
- Brand Strategy Leadership: Define, manage, and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
- Marketing Strategy Development: Formulate mid-term, long-term, and annual marketing plans; conduct market, competitor, and PEST analyses; evaluate and improve campaign effectiveness.
- Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL, BTL, and digital; optimize lead handover to Sales.
- Integrated Marketing Communications (IMC): Align ATL, BTL, and digital channels; ensure consistent brand messaging and customer experience; manage websites, landing pages, and social platforms strategically.
- Data-Driven Management: Set and monitor KPIs such as brand awareness, NPS, lead quality, CPL, and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
- Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies, PR partners, and digital vendors; drive talent development and cross-department integration.
Requirements
- Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
- Expertise in ATL, BTL, and digital marketing integration.
- Strong track record in lead generation, CRO, and ROI-driven decision making.
- Excellent leadership, communication, and stakeholder management skills.
- Fluent in English; proficiency in Malay and Chinese is a plus
