General Manager (Semiconductor)

About the Role

We are looking for an experienced sales leader to lead and grow our Test & Measurement Solutions business in Malaysia. You will be responsible for sales strategy, revenue growth, profitability, business development, customer relationships, and team performance.

You will work closely with Operations, Engineering, Finance, and other teams to deliver customer requirements and achieve business objectives.

Requirements

What You'll Do

Regional Sales Strategy & Performance

• Develop and execute the regional sales strategy and operating plan (excluding designated global strategic accounts) in alignment with overall company direction.

• Take overall accountability for regional sales revenue, gross profit, profitability, and agreed sales KPIs.

• Set sales targets, monitor performance against approved plans, and implement corrective actions where required.

• Develop sales forecasts and ensure timely and accurate reporting of business performance.

• Identify market opportunities, growth areas, and resource requirements to support sustainable business performance.

  
  

Sales & Revenue Growth

• Lead sales activities to achieve and exceed agreed revenue and profitability targets.

• Develop and maintain a healthy sales pipeline and drive effective opportunity conversion and forecast accuracy.

• Drive customer acquisition, retention, account expansion, and cross-selling opportunities.

• Lead commercial negotiations within approved authority and ensure appropriate pricing and profitability.

• Monitor market trends, competitor activities, and sales productivity to strengthen business performance.

  
  

Customer & Account Management

• Develop and maintain strong relationships with key regional customers and senior decision-makers.

• Develop account plans to strengthen customer retention, satisfaction, and business growth.

• Lead customer engagement for significant opportunities, commercial matters, and service issues.

• Coordinate with Operations, Engineering, Finance, and other functions to ensure customer requirements are effectively delivered.

• Proactively identify customer risks, changing requirements, and opportunities for account development. (Note: Certain global strategic key accounts are managed separately by the corporate global accounts division and are excluded from this role's direct purview.)

  
  

Business Development

• Develop strategic business development plans for the local equipment portfolio and identify new markets, customers, applications, and opportunities.

• Develop relationships with strategic customers, partners, and industry stakeholders to expand market reach.

• Work with Marketing and technical teams to strengthen market positioning and competitive differentiation.

• Evaluate business opportunities from a commercial, operational, and profitability perspective.

• Present significant business opportunities and growth plans to management.

  
  

Sales & Operational Coordination

• Work closely with Operations to ensure sales commitments are aligned with operational capacity, delivery capability, and customer requirements.

• Monitor delivery, service quality, and customer satisfaction for the product portfolio.

• Identify customer or operational issues that may affect sales performance and coordinate timely resolution.

• Ensure effective coordination between Sales, Operations, Engineering, and support functions throughout the customer lifecycle.

  
  

Team Leadership & Talent Management

• Lead, motivate, and develop the sales team to achieve business objectives.

• Establish clear objectives, KPIs, and performance expectations, and conduct regular performance reviews.

• Coach team members and strengthen sales, technical, and commercial capabilities.

• Work on training, development, manpower planning, and succession planning.

• Build a high-performance, collaborative, and customer-focused sales culture.

  
  

Budget, Cost & Profitability Management

• Manage the sales operating budget and ensure effective cost control.

• Monitor gross margin and profitability by customer, project, and business opportunity.

• Identify opportunities to improve productivity, sales effectiveness, and cost efficiency.

• Ensure commercial decisions appropriately balance revenue growth, profitability, and business risk.

  
  

Performance, Risk & Governance

• Prepare and present regular regional sales performance reports to management.

• Track revenue, gross profit, sales pipeline, forecast, customer, and relevant operational KPIs.

• Identify and manage commercial, customer, and business risks and escalate significant issues promptly.

• Ensure business activities comply with corporate policies, procedures, approved authority levels, and contractual requirements.

• Support broader corporate strategic initiatives and undertake other assignments as directed by management.

What You're Required to Have

• A Bachelor's Degree in Business, Engineering, or a related discipline.

• At least 15 years of sales experience, including 5 years in a senior managerial role overseeing business operations.

• Experience in precision engineering, industrial measurement, or specialized capital equipment sales is highly preferred.

• Strong knowledge of sales strategy, business development, market analysis, forecasting, and customer management.

• Experience in profit and loss (P&L) management, budgeting, profitability, and operational performance.

• Experience serving advanced manufacturing, electronics, institutional, or public sectors would be an advantage.

• Strong commercial judgement, negotiation, communication, and presentation skills.

• Proven ability to manage customer relationships, lead teams, and work across functions.

• Strong analytical, problem-solving, and decision-making skills.

• A proactive, accountable, and results-oriented approach, with strong execution skills.

• A customer-focused and people-oriented mindset, with the ability to adapt and find practical solutions.