General Manager

Reporting to the Regional Managing Director, the General Manager leads Sincere Watch's Singapore business, driving commercial performance, operational excellence, and organizational effectiveness. The role is responsible for executing business strategies, leading cross-functional teams, and delivering sustainable growth while upholding the Company's luxury retail standards.

Key responsibilities

• Develop and execute the long-term strategic vision for the Singapore business, aligned with the Group's objectives.
• Formulate annual business plans, commercial strategies and investment priorities to achieve sustainable growth.
• Identify new business opportunities, market trends and competitive developments to strengthen Sincere Watch's market leadership.
• Lead business transformation initiatives that improve organizational effectiveness, customer experience and long-term competitiveness.
• Translate strategic priorities into clear objectives and measurable action plans across all departments.

Commercial Performance & P&L Ownership

• Assume responsibility for achieving revenue, gross profit and profitability targets.
• Manage annual budgets, forecasting and business planning processes.
• Monitor key business and financial indicators, implementing timely actions to improve performance.
• Drive commercial initiatives that enhance productivity, profitability and operational efficiency
• Ensure disciplined cost management while maintaining exceptional client experiences and brand standards.

Brand Development

• Work closely with brand principals to develop annual business plans and identify growth opportunities.
• Support successful product launches, marketing campaigns and commercial initiatives.
• Strengthen Sincere Watch's positioning as a trusted retail partner for both international luxury brands and independent watchmakers.
• Ensure alignment between commercial objectives and brand expectations.

Retail Excellence & Operations

• Provide leadership to the retail operations team to deliver exceptional customer experiences across all boutiques.
• Drive retail performance by ensuring consistent execution of service standards, operational excellence and key retail KPIs.
• Foster a customer-first culture that enhances productivity, client satisfaction and long-term loyalty.

Client Development, Marketing & CRM

• Lead customer acquisition, retention and client engagement strategies to strengthen long-term customer relationships.
• Drive CRM excellence through data-driven clienteling, personalization and lifecycle management.
• Oversee integrated marketing, events, partnerships and digital initiatives to build brand awareness and generate qualified demand.
• Foster a vibrant collector community through educational content, exclusive experiences and meaningful engagement.

Merchandising & Inventory Management

• Provide strategic oversight of merchandise planning, buying, product assortment, allocation and pricing strategies.
• Optimize inventory productivity by balancing stock availability, sell-through and inventory turnover.
• Ensure product assortments are aligned with customer demand, commercial objectives and brand strategies.

Leadership & Organization

• Lead, coach and develop department heads and boutique management teams to achieve business objectives.
• Foster a culture of accountability, collaboration, continuous improvement and customer focus.
• Build organizational capability through talent development, succession planning and performance management.
• Encourage cross-functional collaboration to improve execution and business performance.

Stakeholder Management & Governance

• Develop and maintain strong working relationships with brand principals, landlords and key business partners.
• Lead regular business reviews with internal stakeholders and brand partners.
• Represent the Singapore business at key meetings, events and industry engagements as appropriate.
• Ensure compliance with company policies, governance standards and operational procedures.

Requirements

• Bachelor's degree in business management or a related discipline. MBA is an advantage.
• At least 10–15 years of management experience within luxury retail, premium consumer goods or a related industry, with a minimum of five years in a senior leadership role.
• Proven track record of delivering commercial growth and managing business performance.
• Strong understanding of luxury retail operations, customer engagement and brand management.
• Experience leading cross-functional teams and managing multiple stakeholders.
• Excellent commercial acumen, financial management and analytical skills.
• Strong leadership, communication and interpersonal skills.
• Strategic thinker with a hands-on approach to execution.
• Ability to thrive in a dynamic, fast-paced and customer-centric environment.