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As Manager, Group Marketing (Content Marketing), you will play a pivotal role in defining and executing the content marketing strategy across all corporate social media channels and blog. This position requires a mix of creative storytelling, digital fluency, and strategic thinking. You will lead contentdevelopment that supports brand, business, and thought leadership goals while driving engagementand reach. The ideal candidate is also analytical, SEO-savvy, and confident in supporting crisiscommunication responses when needed.
Job Description
Lead the development and implementation of the Group's global content marketing strategyacross platforms (LinkedIn, Instagram, Facebook, website blog)
Coordinate social media content strategy and execution
Align content with corporate priorities, campaigns, and initiatives to increase leads, brandawareness, and engagement
Oversee the creation, curation, and scheduling of high-quality, on-brand content includingsocial media posts, graphics, videos, and multimedia
Collaborate with internal stakeholders to source and amplify relevant content globally
Plan, write, and edit content such as blog articles optimized for SEO
Ensure content consistency in tone, message, and style across owned channels
Manage monthly content performance dashboards together with Digital Marketing team
Analyze channel and content performance to derive actionable insights on audience behaviorand platform trends
Act as the coordinator for social incidents and deputy for group incidents
Support in drafting statements and coordinating stakeholder communications for incidents asneeded
Job requirements
Bachelor's degree in Communications, Marketing, Digital Media, or related field
Minimum of 5 years corporate/marketing communications experience in a B2B environmentwithin multinational organizations or in an agency environment
Excellent command of English
Strong experience with content marketing strategy
Demonstrated experience in writing SEO-driven content and optimizing digital presence
Experience with analytics tools a plus
Experience supporting or leading digital communication efforts during issues or crises is a plus
Creativity combined with attention to detail
Ability to perform in a fast-paced and dynamic environment
Organized personality, delivering against deadlines
DKSH's purpose is to enrich people's lives by providing access to goods, services, and insights. United by our vision to be the trusted partner, we help companies grow in Asia and beyond across our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology.
Delivering life-saving drugs to hospitals, bringing high-quality products to remote villages, installing technology that raises living standards, and providing new formulations for healthcare products that make life easier. These are just a few examples of how DKSH touches people's lives around the clock. We do this while helping our clients and customers grow by providing services including sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services.
Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 33,100 specialists, generating net sales of CHF 11.1 billion in 2021. Founded by Swiss entrepreneurs in 1865, we have been deeply rooted in Asia Pacific for over 150 years.
Job ID: 115380445
